Forums: Discussions for entrepreneurs and small business.

The Elevator Pitch

Each week on "YOUR BUSINESS," an aspiring entrepreneur with a new product or service participates in our "Elevator Pitch" segment.

They get 60 seconds to sell their concept to our panel who offer feedback and tell us whether the pitcher is ready to take their business idea before investors.

We receive many submissions from viewers to participate in the elevator pitch. However, there are specific criteria that must be met in order to be chosen:

1. You must already have a prototype of your product or have the service up and running. The elevator pitch is not for someone who has nothing more than "an idea".

2. Since this is television, our presentation must be visual and tangible.  Web sites, for instance, tend to be problematic unless they have a number of visual elements.

3. You must be able to get to our Secaucus, NJ studios.

Keep in mind that we are a television show, not venture capitalists. By participating in our elevator segment, you will get feedback from our experts and exposure for your product, but we do not find you investors. However, we have had investors who have seen people make their pitches on "YOUR BUSINESS" and contacted them. — Scott Leon, executive producer