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Utility bills are going up!!  Sage B Green can help to save money on your utility bills.  We inspect your house and develop strategies to make your house more energy efficient; saving you money on utility bills, making your house more comfortable, cleaner and more greener. 



Quick pitch:

Sage B Green will save you money on your utility bills, make your house more comfortable and cleaner. 




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Sincerely,

Julianna Sauber
www.sagebgreenenergy.com
www.sauberandsons.com

This is pretty good, I`d only rearrange some of the sentences for priority of your point:

Q: "So, what is it you do?" (Meaning, what will I get if I use your company?)

A: "We help you save money on your utility bills by making your house more energy-efficient. We run an inspection, then develop ways to save you money while, at the same time, keeping the house comfortable."

As for the tagline:
Sage B Green --- Saving you money by reducing your utility bills.

:-) It`s not flashy or great, but I don`t think it needs to be. Everyone wants to save money...right?

Sage B Green:  Making your home a clean, green, money-saving machine!

The name needs work, however. It`s not intuitive as to what Sage B is or does.

It also gets translated in the mind as `Stage B` or `SageBee`, neither of which will get you very far with people trying to recall your name and contact you.It`s also way too long for a web address.

Thanks for the suggestions, I love feedback. 

Sage B stands for Sustainable Authority on Green Energy and Buildings. 

Most of the names I wanted were already taken for web addresses, and we did a full exercise on name development and even did a poll, and this one was chosen from the list.  Any suggestions are welcome.

I wrote another pitch last night:

There`s money flying out of your house, we`ll catch it and put it back into your wallet!  We`ll inspect your house and develop strategies to make your house more energy efficient, saving money on utility bills, making your house more comfortable, and cleaner.  Most houses are "leaky", and through these proven techniques, we can reduce the flow of heated or cooled air out of your house of office.  We are an Energy Star Partner, and a licensed builder.  We want to save you money off your utility bills, we are the Sustainable Authority on Green Energy and Buildings - SAGE B. 


I like the visual that creates.  What do you think??


-------------------------

Sincerely,

Julianna Sauber
www.sagebgreenenergy.com
www.sauberandsons.com

As counter point ... isn`t a drafty house better? I`m not sure I want to live in a hermetically sealed house. [I live in an old farmhouse.] Aren`t there easier ways to go green? I already buy fancy expensive lightbulbs. Just a thought.

Anyway, focus on the money angle. Don`t talk so much.

Yah, but Cookiemonster is WELL known for minimalism, and actually lives in a farmhouse that has no walls or floor. The roof is made of boughs from the nearby trees, so changes during the various seasons of the year. :-) And only cooking over an open fire in the middle of the living room.

Energy generation is the largest industrial polluter of greenhouse gases, and soon to be in crisis mode if we don`t either conserve energy or build more coal fire plants.  I personally don`t want any more coal fired plants in this world. 

30-50% of the heat and cooling generated in a house never makes it into the spaces you want it to.  Think how much money it would add to your wallet if you could reduce your utility bills by 30%.  (especially fun in an old farmhouse!!!)  But if there are no walls and floors, nothin to insualate - simple fix!!!  lol

Then you`d have an extra $100 a month or so to spend on green products.  Win/Win

It`s not the easiest method to go green, but what a huge impact in the scheme of things!! 

fyi, old houses could never be hermetically sealed unless we tore down all the walls and started over, and the stuff into the landfills.....no way.  Old houses will always breathe enough. 

I`ll try using drafty....................


-------------------------

Sincerely,

Julianna Sauber
www.sagebgreenenergy.com
www.sauberandsons.com

Thanks for the explanation of what SageB Green means, but dude, it`s cumbersome as all get-out (brand strategy technical term there).

Your corporate name is much more of a pressing issue than your tagline. It just doesn`t get the point across.

Perhaps that`s why you`re trying so hard to explain yourself through the tagline: the name itself is vacuous in terms of self-explanation. People don`t go to the trouble of looking stuff up and helping you out in the brand department. It`s either there or it isn`t, and SageB Green just isn`t.