My goal with my company Effective Websites is to create a company that`s nationally known for creating high-quality websites. If websites were cars, I want to be making Lexus`s. (spelling?) Not necessarily going for top-of-the-line elitist sites, but not generic cheap ones either. I`m focusing on providing services to small or medium businesses that would like to hire an outside person to take care of their website design, maintenance and marketing.
Another aspect of my company is that I push marketing methods along with design and maintenance. If a website is to be effective, people have to know about it. I also will be offering testing of different page elements and analysis of visitor behavior.
The purpose of my website is to acquaint visitors with my services, start creating a postive relationship with them through offering free information/products and having a friendly tone, and to spur them to contact us about our services. I plan to do marketing offline as well as online, but offline efforts will also direct people to learn more about the company through the website.
I started out with the design idea and copy for the home page that you see here: www.effective-websites.com. Several people here on Startup Nation didn`t like it though--didn`t think it was effective, so I redid the design and text here: www.effective-websites.com/newdesign.html. But I didn`t like that one as much as the original one, so I combined elements from the two that I liked best and came up with this: www.effective-websites.com/combodesign.html.
A few of the links on the second two pages don`t go anywhere yet. I wanted to get some feedback on what I had here before I made the new pages.
Also, the top link button (Services) on the third design has a rollover effect, as an example. I also would like opinions on that before I do the same for the others.
The main questions I would like answered are: does the design of this page make you feel that I would do a good job designing your website? And does the text lead you toward sending information about your company, or are there too many ideas? Suggestions for improvement are welcome.
Also, if you visit the other pages on the website and anything jumps out at you as needing to be fixed, I`d like to hear about that, too. (Except the design. Whatever design I go with on the home page will be carried over to the other pages.)
when results matter