Are you currently working in the marketing sector? If not, that should be your starting point. Forget about a PhD, some of the most successful entrepreneurs have little formal education. You need practical not theoretical experience.
The thing is my company will be a Marketing Product Design company, with a primary focus on the male demographic. And designing/creating products that have the most demand and have least competition that I can afford to design & create. But honestly it would be most in the areas of commercials (tv advertising), tv shows, movies, adult mature content, and possibly video games. And I want to design my own unique type of marketing tactics and strategies, which I could as well train my marketing departments to follow those unique strategies.
I wouldn’t get too worried about knowing everything. Nobody knows everything about marketing. It’s such a wide, ever-changing topic. All you need to know is one or two key things very, very well and do them over and over again.
The first thing you should be worrying about is making sure that whatever product you’re going to create – I’m still not quite sure what you want to create but whatever that is, that there’s actually a market of people wanting to buy that. That’s the first place to start. So, you want to do some research to make sure that there are people willing to buy the product and service you’re thinking about creating.
In terms of marketing, all you have to do is once you know that there is a group of people wanting to buy your product, find out where they are, and then look for the best ways to reach them. It might be pay-per-click, or SEO, or direct response mail, or TV advertising – all you need to do is work out what is the best way to target that particular group of people and then learn that one skill, not every skill about marketing. Otherwise, you’ll never do anything at all because you’ll always be learning.
The biggest thing I see in people is they spend too much time learning. Pick one thing, do it very, very well, and you’ll be successful.
p.s. This response was actually transcribed and posted by my virtual assistant.
Thing is I don't want to relay on hiring anyone in marketing, I want to only relay on my own studies from formal and informal basis. Yea I'm starting to back down on the idea of the PhD, but I'm still on the deal with a MBA in Marketing because I know I can dominate if I have that knowledge, and my goal is to be innovative, and pioneer my industries.
But I am still going to try to run my businesses while attending school, and hopefully they become a success. thx guys for the advice!