Forums: Discussions for entrepreneurs and small business.

I want to be a serial entrepreneur, or aka create many products and sale them to other companies. More specifically a Marketing Product Design Production Company, yea a mouth full I know. But here's the problem... I want to master the art and knowledge of Business Marketing, and I mean literally. I want to know every possible thing about business marketing. So much that I want to get a PhD in it. But here's the problem, the time, energy, and money invested into getting this education, could I get this on my own by "self-teaching" as to reading materials, or doing things that were similar of the students would be doing in classes of their masters/phd programs for business marketing. I don't need a masters/phd honestly, you know the piece of paper saying I have a masters/phd... but knowledge for me I want and need the knowledge in order to master this area, and as my company will be extremely focused in marketing, I could efficiently run my company to the maximum level I want and need it to. Could you help with any kind of advice? Any advice is appreciated!

 

Are you currently working in the marketing sector? If not, that should be your starting point. Forget about a PhD, some of the most successful entrepreneurs have little formal education. You need practical not theoretical experience.

Good luck.

 

Hey, Chris.

I wouldn’t get too worried about knowing everything. Nobody knows everything about marketing. It’s such a wide, ever-changing topic. All you need to know is one or two key things very, very well and do them over and over again.

The first thing you should be worrying about is making sure that whatever product you’re going to create – I’m still not quite sure what you want to create but whatever that is, that there’s actually a market of people wanting to buy that. That’s the first place to start. So, you want to do some research to make sure that there are people willing to buy the product and service you’re thinking about creating.

In terms of marketing, all you have to do is once you know that there is a group of people wanting to buy your product, find out where they are, and then look for the best ways to reach them. It might be pay-per-click, or SEO, or direct response mail, or TV advertising – all you need to do is work out what is the best way to target that particular group of people and then learn that one skill, not every skill about marketing. Otherwise, you’ll never do anything at all because you’ll always be learning.

The biggest thing I see in people is they spend too much time learning. Pick one thing, do it very, very well, and you’ll be successful.

Cheers,
Pete

p.s. This response was actually transcribed and posted by my virtual assistant.

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The thing is my company will be a Marketing Product Design company, with a primary focus on the male demographic. And designing/creating products that have the most demand and have least competition that I can afford to design & create. But honestly it would be most in the areas of commercials (tv advertising), tv shows, movies, adult mature content, and possibly video games. And I want to design my own unique type of marketing tactics and strategies, which I could as well train my marketing departments to follow those unique strategies.

 

 

 

Thing is I don't want to relay on hiring anyone in marketing, I want to only relay on my own studies from formal and informal basis. Yea I'm starting to back down on the idea of the PhD, but I'm still on the deal with a MBA in Marketing because I know I can dominate if I have that knowledge, and my goal is to be innovative, and pioneer my industries.

But I am still going to try to run my businesses while attending school, and hopefully they become a success. thx guys for the advice!

Chris,

Pete Williams is correct - pick one or two areas and develop your proficiency in those areas.

As to other areas, develop relationships with experts in those disciplines. When you come across a situation that is out of your area of expertise, you will be able to direct them to a solution to their problem. You become the “go to” person for them.

Ed Baloga, CPA / MBA
Principal CFO
Baloga Associates
ebaloga@baloga-associates.com
www.twitter.com/edbaloga

I think that your absolutely right! And that is useful in social networking.

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great points - a common mistake most ambitious entrepreneurs make is to spread themselves too thin by doing this that and that as well.  focus on one thing, put your all into it until you can't anymore before moving on to the next venture.  focused effort is what yields the best results.

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In my opinion, self- teaching has definitely its obvious advantages, as it unfailingly improve your skills and abilities. Anyway, I think you should also take some courses in the field of Business Marketing, if you want to broaden your knowledge considerably in this area. For example, my cousin would like to work  in the field of fire and emergency science, learned a lot and has awesome grades, because he’ s still aware of the importance of a proficient educational background in his future career.

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hi...

education most important in our life...it can be changed our life.....

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