"Life is short. Love your work." Steve Bohler, MS The Oxford Program Founder/Head Coach http://www.TheOxfordProgram.com
Have you tried calling the targeted reporters with your story first? You will probably get a lot more coverage if you pitch your story directly to the media members and then send them your press release as a follow-up.
For more money-saving ideas, check this site at:
Also, there is a list of free sites for posting press releases at:
Hope this helps!
You`ll need to do some online research. You may want to develop a list of your top five media venues and then visit the appropriate websites to find the right contact people.
Don`t be afraid to pick up the phone at these media outlets and simply ask who you should speak to regarding your particular industry. You will find most people to be very helpful.
It sounds like you have a number of press releases, I would try targeting each one to a specific audience/outlet so they can all have a different story. Typically bombarding media with releases on an ongoing basis can have a negative effect.
Good luck and let us know how it goes!
Great recommendation for the comment on building the media list. I second that.
Evan Carmichael has a wonderful resource (btw, all these tools I am suggesting are gratuis) that show you everything fro how to put the press release together to how to build your media list. He even has an xls cheat sheet that you can download to use to build your list. I think if you visit the link below you will be more than pleased with what he has to offer. Great stuff.
Love and Laughter