My wife has a friend who has a natural talent for making greeting cards and stationary that are extremely creative and unique. She doesn`t aspire to start her own business but is willing to create the product ideas if we manufacture and sell them.
Cappy - I`m no eBay expert and I find the whole eBay experience "not fun." I know many have done well there but I highly recommend carving out a niche for your line of cards. But make no mistake, it will not be easy nor quick - but then again, what in life is?
Based on previous replies and some of the suggestions - like Erin`s (Stonesledge) about sites that feature "handmade" items, I feel some believe you are going to make all of these cards by hand. I do appreciate the sharing of these sites - good info. But I did not get the impression you will make these cards from hand. I read ... originals made by hand, products will be duplicated in some high-speed production method. Maybe you can clarify in a followup post.
I`ve been studying and following the greeting card market for about 35 years. Why? I`m a calligrapher. I have done contract work for others and was the primary calligrapher for years for a company that mass-produced Scherenschnitte. I have some greeting card ideas that have sat in the "Idea Book" for many, many years and haven`t "flipped the switch" for various and sundry reasons. It is a tough market and I believe the only way to make a mark is to carve out a speciality niche ... I don`t believe you can do that on eBay as well as you can on your own eCommerce site with the right targeted marketing.
Take a look at http://www.the-petset.com/ . Owned and operated by a SuN member by the name of Kim Banks. She is so busy now she hardly has time to post any more. Her niche product is very high-end stationary items directed at pet owners. She would be a good one to contact to discuss the trails and tribulations of a "niche" greeting card company.
You - or anyone - can break into this HUGE market with a concise, focused, and passionate plan; if you can successfully develop and convey your USP - Unique Selling Proposition.
To me, I read you describe a "unique" greeting card product although I have not seen it yet. If it is a "me, too" Hallmark card, that`s a challenge to market ... anywhere - eBay or your own site.
Look, I love greeting cards and know the power they have in business and personal lives. I am a SOC promoter. I use and promote that system for the residual benefits I see it bring my clients - not because it is a gallery of creative materpieces - but it gets the job done for a buck a card. My own card company, once I find the time to launch it, will be related to calligraphy and the messages - a whole different market.
Do your homework. Research this market thoroughly. Write your plan. Do some market tests. Like I always say, "Go BIG, or Go Home!"
I wish you much success and post often any time you have questions or issues you wish to discuss.
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