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Z315

posts: 7

Feb 27, 2010 3:31 PM ET    Quote  Report Abuse
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Hello everybody, I'm not sure if this is the right section for Ebay questions, if not, please guide me in the right directions.

Long story short, my ebay store is not going as well as I hope, at best I'm only breaking even. What can I do to make it more profitable? I found a great manufacture so I can offer great prices but people are not buying. (I'm selling hats).

What can I do? Please Help! Thank you very much.

alvinmccoy

posts: 16

Mar 01, 2010 12:35 AM ET    Quote  Report Abuse
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Hi,

You should try marketing your ebay store over the social media. It will not only allow you to develop awareness about your offering, but you will also be able to get in touch with your target market.

You can start by developing a brand identity for your business. Make sure that it is specific to what your business stands for. Create pages over popular networking sites that promote not only your business, but also your brand and your USP.

Divide your target market into categories depending upon the types of hats you are selling (by age groups, tastes etc). You can go after each niche once you've created awareness about your brand and identified where and how you can market to each of them.

Feel free to get in touch with me if you need any help.

Best Wishes,

Alvin

Z315

posts: 7

Mar 02, 2010 8:13 PM ET    Quote  Report Abuse
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Thank you for replying to my post alvin,

I was wondering if you could show me an example of what you are referring to. I undestand the concept but I'm having trouble seeing it in action.

 

Thank you very much

alvinmccoy

posts: 16

Mar 10, 2010 3:51 AM ET    Quote  Report Abuse
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Hi, I'm basically referring to branding your ebay store on facebook, twitter, myspace etc, click on each to view examples.

Send me a link to your store on ebay, I'll check it out and then I'll be able to give you some recommendations on what do exactly.

Loren

posts: 242

Apr 29, 2010 6:50 PM ET    Quote  Report Abuse
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The great thing about Ebay is it already has a lot of traffic.


But what it gets is not enough to build your business.   Since Ebay cannot get you the traffic but still wants their "pound of flesh" on everything you sell, I would not recommend you continue with the Ebay store platform.


That's problem 1 solved for you.  Ebay is underdelivering the traffic for you.  Traffic is Ebay's real asset and the service it provides.


Now you need to get real about driving your own traffic.  

That's it really.

You might look at Yahoo stores or other shopping cart systems.  There are dozens.  

Amir

posts: 29

Sep 02, 2010 11:06 AM ET    Quote  Report Abuse
Points: 0   Vote

Hi,

You should try marketing your ebay store over the social media. It will not only allow you to develop awareness about your offering, but you will also be able to get in touch with your target market.

You can start by developing a brand identity for your business. Make sure that it is specific to what your business stands for. Create pages over popular networking sites that promote not only your business, but also your brand and your USP.

Divide your target market into categories depending upon the types of hats you are selling (by age groups, tastes etc). You can go after each niche once you've created awareness about your brand and identified where and how you can market to each of them.

Feel free to get in touch with me if you need any help.

Best Wishes,

Alvin


-------------------------
Alvin McCoy | Senior Design & Branding Consultant
Logo Design Consultant

Very good reply Alvin.  That's exactly what should be done.  Creating backlinks at Web 2.0 platforms is the way to go.



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Amir Khan - http://www.mysmallbiztips.com | Free Small Business Blog and Resource
Tano

posts: 1

Feb 12, 2011 11:41 PM ET    Quote  Report Abuse
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Why dont you make a website ?

And if you want to advertise the website , you can advertise it throught a EBAY listing.

Eg ( lets say this is your listing ):

Selling: fdsafdsafs

Price 9849382$

MAKE SURE TO CHECK OUT www.yourwebsitename.com FOR MORE HATS YOU MIGHT LIKE

Also i suggest you look for other things to sell, such as scarfs , socks , etc.



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addyj672

posts: 127

Feb 13, 2011 1:14 AM ET    Quote  Report Abuse
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Viral Marketing is very important for these kind of businesses. Social Media optimization is way to do the viral marketing.



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Marketing Consulting | Online Marketing Agency
wodada

posts: 1

Mar 06, 2011 11:54 PM ET    Quote  Report Abuse
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I’d have to talk with you here. That's not really something I usually do!



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marvenniffi

posts: 1

Mar 19, 2011 1:51 AM ET    Quote  Report Abuse
Points: 0   Vote

You can get many Logo"s and things related to designing, custom logo design . Its very useful for all.



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