Hi,
You should try marketing your ebay store over the social media. It will not only allow you to develop awareness about your offering, but you will also be able to get in touch with your target market.
You can start by developing a brand identity for your business. Make sure that it is specific to what your business stands for. Create pages over popular networking sites that promote not only your business, but also your brand and your USP.
Divide your target market into categories depending upon the types of hats you are selling (by age groups, tastes etc). You can go after each niche once you've created awareness about your brand and identified where and how you can market to each of them.
Feel free to get in touch with me if you need any help.
Best Wishes,
Alvin
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Alvin McCoy | Senior Design & Branding Consultant
Logo Design Consultant
Very good reply Alvin. That's exactly what should be done. Creating backlinks at Web 2.0 platforms is the way to go.
Amir Khan -
http://www.mysmallbiztips.com | Free Small Business Blog and Resource