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Earning revenues when everything is FREE

 
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owen87

posts: 30

Apr 16, 2007 12:26 PM ET    Quote  Report Abuse
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Hello fellow startupnationers,

Here`s a question I have been pondering over these few days,

How do websites/businesses such as Friendster, eBay, YouTube and Startupnation earn their revenues when everything is FREE? It seems that starting these kinda business up is kinda hard as I think that revenues will come in only after there`s a certain amount of online patrons through advertisments earnings.

I understand that these businesses earn their $$$ through advertisements (correct me if I`m wrong). Do they have any other ways of earning $$$? I was thinking of starting a similar kind of business but just couldn`t figure out how are we going to profit initially. I hope that there`s some experienced people can answer my queries. Thanks!!!



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"Success is 99% hardwork and 1% intelligence"
Albert Enstein
nhgnikole

posts: 2660

Apr 16, 2007 2:34 PM ET    Quote  Report Abuse
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Advertising, Investments, and using your traffic to sell other products (coaching programs, books, seminars, whatever).

eBay shouldn`t be in that list. eBay is NOT free and makes a profit on every sale from listing fees and percentage of sales fees. PayPal makes a cut on every money transaction that happens on eBay.

A lot of those types of sites are not making money yet ... and will die if they don`t convert. They make their money through investment and buyout (Google and YouTube, anyone?).
owen87

posts: 30

Apr 16, 2007 2:52 PM ET    Quote  Report Abuse
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Oh I see. Ya... Its kinda scary if you don`t convert. You will keep on pumping $$$ into the business without making any $$$.

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"Success is 99% hardwork and 1% intelligence"
Albert Enstein
Gags

posts: 91

Apr 16, 2007 5:31 PM ET    Quote  Report Abuse
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Nikole - new picture for the new SUN look? 

nhgnikole

posts: 2660

Apr 16, 2007 7:56 PM ET    Quote  Report Abuse
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It was a coincidence.

More like - new little stupid camera toy on the new MacBook to replace the iBook I was mad at.

But sure, let`s all redecorate!!
nhgnikole

posts: 2660

Apr 16, 2007 7:59 PM ET    Quote  Report Abuse
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Oh I see. Ya... Its kinda scary if you don`t convert. You will keep on pumping $$$ into the business without making any $$$.


Yep, it`s called the dot bomb. And it happened over and over and over.
I`m not sure everyone learned a lesson from it though.

It`s true with any startup though. Sometimes I meet someone, and I`m just thinking "How on earth is that person making money?" And the answer sometimes is, they`re not. They are blowing through resources with the hope of making money. And some never will, which is why a lot of new small businesses fail.
owen87

posts: 30

Apr 17, 2007 1:01 AM ET    Quote  Report Abuse
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Haha. Is Jeff & Rich around? Maybe they can share their experiences about how they started SUN initially.  



-------------------------

"Success is 99% hardwork and 1% intelligence"
Albert Enstein
iouone2

posts: 1185

Apr 17, 2007 2:00 PM ET    Quote  Report Abuse
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I think this discussion is missing another major factor. Not all those "everythings free" and "we earn money from advertising" sites started small. These are business plans run correctly (if still providing the service and getting the advertising dollar) or not (if dieing and soon to be gone).

You can start a business in more than one way.

You can buy or make something, then resell it.
You can make a plan based on the habits of people and sell the plan to investors. For example (completely made up numbers)

A new company named Yippee.com is going to position itself to take over Google. The company owner or directors would make a plan based on calculations of previous companies expenses in the industry. They might determine the following... For one year of operation.

Technical hardware      $  50K
Technical workers         $100K
Administration costs      $100K
Free stuff programmers $100K
Marketing on/off line      $150K
Total                                  $500K

Revenues from current competitors are $5.5 Million.

Yippee.com plans to take 10% of the share. That`s projected income of 550K. There will be 50K in profit the first year. With in the business plan it would state the next milestone and when all investors should expect a return.

So not all businesses start small. They might start big and pray for a big payoff.
iouone22007-4-17 14:1:16


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Vincent Wilcox (a.k.a. KRAKR)
Drummer
My band: Letters Make Words
owen87

posts: 30

Apr 18, 2007 7:30 AM ET    Quote  Report Abuse
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Thanks! That was a wonderful advice, Iouone.

For my situation, I trying to start a small internet biz without much investment put in as my biz partner is quite good with the internet stuff. Initial start-up cost would be the hosting, domain etc. We are planning to let it be a free service for a few months to draw traffic, but I`m afraid that when we start to charge $$$ for this service via the internet, there might not be people there anymore. Since everyone is giving free service, it seems like we are on the losing side.

Overall, I think this internet service we provide is quite unique and there would be acceptable demand. I guess we just need to START IT UP!!!   



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"Success is 99% hardwork and 1% intelligence"
Albert Enstein
ToddF

posts: 261

Apr 20, 2007 11:20 AM ET    Quote  Report Abuse
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Well revenue can be generated from banner impressions which equates to usage. Of all the sites listed I found it funny you didn`t list craigslist which has no banners and costs nothing, yet is worth A LOT of money because of the user base. Google had the same principle, no ads but millions of users. I think a lot of these sites you see that are free have an initial startup cost but once they`re up and running cost little to maintain because the users are generating the content so the only real costs involved are bandwidth and hardware, which now-a-days is relatively cheap.  

Owen87 it`s a dilemma we`ve all had to deal with on the net. Here`s one thing to think about when you start talking about charging for site usage. The user is already dropping 40$ a month just to access your site (internet access) now your asking them to drop a few more bucks to access your information, that maybe hard for them to absorb not because of costs but because of principal. What if every site you visited wanted 1.95$ to view, the model just wouldn`t succeed. Now if your offering some special Mortgage list or something, then yes that warrants costs and I wouldn`t think they`d have a problem paying for that, but definitely not generic site content/community stuff. What about offering a premium service? I know several sites that don`t allow you to do certain things until you "upgrade".

ToddF2007-4-20 11:22:43


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He who gets greedy like a pig, gets slaughtered like a hog!
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