Forums: Discussions for entrepreneurs and small business.

Hello Startup Nation.  I am new to the community, but I think this web site is great.  My wife and I recently launched an E-commerce site (www.willowgiftshop.com) a few months ago and I would love to get some feedback on it.  For all of you E-comm and web experts, let me know what you think.

Thanks,
The Willow Basket Gift Shop

One comment that I can make quickly is that your text on the front page is in a graphic, not on the page. The difference is that text on a page (like my comment to you) gets picked up by google but text in an image does not.

I like how they are on the front page though ... strong holiday-based sales pitches.

I have a couple of suggestions.

First of all, I think you should take a few items and create a "Our Bestsellers" or "Our Recommendations" category, for two reasons:

1.  Customers often get confused when confronted with too many choices - and thus won`t buy anything.

2. People who shop online tend to be in more of a hurry, than offline shoppers.

Having a bestsellers or recommendations category will make the decision-making process somewhat quicker and easier for your customers.

I also think you should start a testimonials page.

Nothing puts online shoppers minds more at ease than seeing how satisfied previous customers are.

Dale King

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I think your site looks great - being in the same business myself - I also just recently started a family run business.

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Zai