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The Net-only model
This is the toughest model for success, but its not out of possibility by any means. The roughest aspect of the pure dot com is that it's usually launched by a business novice. Lack of business experience is the single reason this model is difficult. The Net-only company is typically run by an entrepreneur who has little background running the functions of a small business, from budgets and marketing to staff management and customer service.
The solution to this challenge is to bring in a grown-up with domain and business experience. In other words, for a fishing site, make sure you bring in a retired small business owner who is an avid trout fisher to serve on your management team.
The Web as a business addition
This is a play by a company already experiencing success as a traditional company. Lands End is an example of a company that has successfully expanded its business onto the Internet. Like most catalogs, the company began doing little more than putting their catalog pages online.
Over the past couple of years, though, the company figured out how to take its brick business and transform it into a successful Web effort. This requires a real understand of how Internet buyers shop and what they expect from a great Web retailer. Lands End wasted little time creating a site for Internet buyers that serves their needs with the right product mix and great service support. The foundation for this initiative is the past successful experience of the company
The Net-only model
This is the toughest model for success, but its not out of possibility by any means. The roughest aspect of the pure dot com is that it's usually launched by a business novice. Lack of business experience is the single reason this model is difficult. The Net-only company is typically run by an entrepreneur who has little background running the functions of a small business, from budgets and marketing to staff management and customer service.
The solution to this challenge is to bring in a grown-up with domain and business experience. In other words, for a fishing site, make sure you bring in a retired small business owner who is an avid trout fisher to serve on your management team.
The Web as a business addition
This is a play by a company already experiencing success as a traditional company. Lands End is an example of a company that has successfully expanded its business onto the Internet. Like most catalogs, the company began doing little more than putting their catalog pages online.
Over the past couple of years, though, the company figured out how to take its brick business and transform it into a successful Web effort. This requires a real understand of how Internet buyers shop and what they expect from a great Web retailer. Lands End wasted little time creating a site for Internet buyers that serves their needs with the right product mix and great service support. The foundation for this initiative is the past successful experience of the company
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