I opened a new dropp off and pick up store two months ago. Started very slow and two weeks ago it picked up really good but then last week almost nothing and this week is also slow. My question what kinds of pattern do I watch for to know if it`s going to be successful or fail ?
This may seem odd to you since you`re just getting started with a new business. But every business has a period when things slow down, such as seasonal changes, etc...
This time of year many kids are starting to get out of school for the summer months (too include college students too) and parents are planning vacations/trips, etc...
During the first few weeks this is normal in many industries...and you`ll probably notice the same pattern when everybody gets ready to go back to school (kids and college students returning).
After your first full year (and maybe 2 years), you`ll be able to predict these patterns and ride them out (and plan accordingly). This is NOT the time to skimp out on advertising, keep it going...and make sure you have multiple advertising systems in place. Also, think about some type of continuity program so you can continue to charge your customers each month...this way you have revenue coming in on a regular.
For example, at my old place, my lawn guy charged $90 bucks to cut my grass (that included him cutting the grass twice a month -- $45/each time), a few months later, he came back with a new proposal...he knocked 10% OFF ---which brought it down to about $81.00...if I signed a 12 month contract --- this is where he got smart....listen up....
Instead of $81 per month...he said he`d make it affordable by only charging me $40.40 each month for 12 months (i still get my grass cut twice a month), but I pay out for 12 months...this way, during the fall and winter months when he`s not cutting my grass, he`s still drawing in revenue!
I had to steal his idea to apply in some of my own stuff
Think about how you can do this within your own business.