How about starting the first paragraph by describing the "problem your business will solve. for example:
When you take your family to theme park, do you have to lug that (video) camera around all day - always trying to get a perfect shot from some place where you can`t go and then discover when you get home that you aren`t in any of the pictures? Ustar`s [unique/patented/proprietary] technology will eliminate all that and make you the STAR of your very own personal video.
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