Forums: Discussions for entrepreneurs and small business.

1. Having a flyer and business cards available on the table next to the auction items.  (But I think people easily lose business cards.)
2. Having a sign up list for email updates.

I am not really a strategist, so I would appreciate any and all input as to how to maximize the opportunity at these events.

Cherie,

As in any marketing initiative you want to be sure you present yourself in the best light possible.  I`ve found that those companies that put together a great gift basket of products can easily make themselves the hottest ticket on the auction table.  Presence is everything.

First, I have seen first hand people pick up business cards at benefit auctions.  Brochures can be more difficult because they`re bigger.  Collecting emails is a good idea in theory, but I haven`t seen many people get a good response.  Also, it can diminish your presence at the event.  Perception is 9/10s of the rule, always.  If it`s worth it for you to get a few, then do it.

I agree with Melanie, but I would ask the school if they plan to do any PR for the event and let them know that you would like to be one of the auction items highlighted.  The bigger the package the more appealing it will be.  In my years of doing benefit events with auctions I can tell you that they often print the high dollar items.

Melanie,

When I read your message yesterday, I looked up the local TV stations and was going to contact them, but it occurred to me that I should touch bases with the auction coordinators first and see what other items will be there that might be especially press worthy.  Also the reason why the auction is being held may be the news item that gets them to cover the function.  Thank you, Melanie for always bringing people back to the basics of contacting the press directly with a message that is relevant.