One of my main goals of course is to make sales. I have all of my inventory ready to go. The other main goal is to make connections for future commissions. I`ve got plenty of cards on hand.
I walked around looking at the other booths and here is what I saw. I would say that 3/4 of the vendors selling their art, photography, jewelry and silverware windchimes just sit there disengaged from their surroundings, from their customers. They are reading books, whispering on cellphones, talking with their spouses and mostly just sitting quietly and expressionless in a back corner. How in the world are they trying to sell anything?!
Now I`m a soft-spoken guy and not the most outgoing in social situations but when I get in that booth, I practically become a sideshow announcer. I stood the whole time, greeting people with smiles, hellos and how-ya-doings as they walked by, even calling them into my booth with broad gestures. I had my dog do tricks to get passersby to look my way. I invite them to come inside the booth to pet him. (Thanks for working for me, Zephyr.) I pointed out other pieces they might like if they were looking at certain ones. I asked where people were from to see if I had a poster of their area. If someone had a Vail cap or Tahoe shirt on, I`d point out my Vail and Lake Tahoe posters. I remained jovial and made jokes no matter how exhausting the weekend was. I happily answered questions and asked some as well of my customers. If someone left the booth, I often chased them down the isle to give them a card and tell them about my website.
The guy across from me sat quietly in his corner, only getting up when someone asked him a question. He didn`t even talk to all the people that walked in his booth. I was astounded! I mean I`ve seen this before but it still shocks me. It was like he didn`t care if he sold something or what customers thought of his woodwork. And this is common.
I didn`t work myself harder to stand out over the other vendors. I did what felt right to do the job well, to attain my goals. It was a successful weekend for me, hard work and a lot of fun. My point is that you have to actually work to achieve.
- Don`t just sit there waiting for sales. Engage with your customers.
- Don`t just expect someone to pick up your card. Go give it to them.
- Don`t let your customers pass you by. Call them in.
Be proactive! Do! Smile! Work! Succeed! Have fun!