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Domains, what do you think?

 
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MichaelH

posts: 3

Aug 11, 2008 7:46 PM ET    Quote  Report Abuse
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I have been sitting on a few domains that I`d like to do something with.  Just by the names you can tell what the site is about.  I`d love some feedback on if you see possibles with the site.  With sweetdealoftheday.com I`m thinking of doing that for free until the site has traffic and then start charging advertisers to have their product listed.  I`m thinking just a hand few of products. This I think would keep people coming on a daily basis to check out what`s listed that day. If you have tons of products like dealoftheday.com I don`t see people going to that site daily. Again any feedback would be appreciated.  

whyyoumad.com
sweetdealoftheday.com  


MichaelH8/11/2008 7:54 PM
RabbitMountain

posts: 423

Aug 12, 2008 1:24 AM ET    Quote  Report Abuse
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That`s a great idea, I love it! Advertising as content, you just can`t beat that.

I think a good traffic driver would be to have a nice, beefy review of each of the few products you post every day.

I also think it will be a tough site to get up and running unless you start off targeting a pretty tight niche. For example you could target automotive aftermarket stuff to start with, then later add other niche markets as subdomains: e.g., homegarden.sweetdealoftheday.com / organic.sweetdealoftheday.com / beauty.sweetdealoftheday.com / etc.

Or, you could do it geographically by city: portland.sweetdealoftheday.com / sf.sweetdealoftheday.com / chicago.sweetdealoftheday.com. If you did it like this, I could see opportunities for selling the business in a couple years to Citysearch or Local.com or one of those locally-focused search type sites.

Another thing you could do is have a "sweet deal of the day" daily email in addition to the website, not duplicating the content but just highlighting it as a way to drive additional traffic. The beauty of this is that building up a fat database of consumer email addresses & demographic info is a relatively inexpensive way to add potentially a great deal of value to the company. The database itself will be worth money, and you can partner with other companies to sell permission-based access to subscribers who elect to be included in partner notifications.

I think this idea has a lot of legs. I think if you plan & execute it even half decently you stand a good chance of being successful, especially in a cooling economy where everyone`s looking for a sweet deal every day. And so much the better if you decide to sell it and bank a few million$!

Very smart idea, love it. I hope you will keep us posted if you decide to go for it.

—paula
posylane

posts: 13

Sep 24, 2008 8:57 AM ET    Quote  Report Abuse
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The more apt your domain name is relative to the right google traffic, the better off you are.  Having your best keywords as part of your domain is huge for SEO.

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Mindy Weiss Bridal Collection
Mom Agenda desktop planner & organizer
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