If you have domain name with keyword in it, it will be easy to promote the website. You require few backlinks to rank website.
These are some tips to improve page rank
1. Update your site regularly
2. Link to your website from other sites
3. Give away content
4. Link to authority sites from your site
5. Write link bait
6. Forum Posting
7. Blog Commenting
8. Directory Submission
9. Article Submission
10. Social Bookmarking
11. Effective content of website-
Add many pages to your website with unique and quality content.
you can also follow,do some technical method,Get the traffic BLAZER service or Search engine Visibility service at here Tucktail.com