One of things that has always made me passionate about entrepreneurship is the ability to have a positive impact on the world. By definition as entrepreneurs we see an opportunity to solve a problem and create value in return. The value we create comes in the form of wealth for us as entrepreneurs, return on investment for our investors and jobs for our employees.
It is this passion for solving problems and creating value which I believe inevitably draws entrepreneurs to charitable endeavors. Look to Ben & Jerry`s, Stony Fields Yogurt on up to Bill Gates and Warren Buffet. All of these entrepreneurial stories have made giving back a major chapter in the story of success. I would argue that it is their commitment to giving back that has kept them motivated to carry on far after they struck it rich. How many times have you heard someone say that if they have Bill Gates wealth they would be sitting on a beach or some other such thing?
I recently launched a promotion at my firm, Course Pilot Financial, where we will commit in 25% or our management fee for all new account in perpetuity to the National MS Society. I did so in support of my aunt who was diagnosed with multiple sclerosis last year. To me this is a classic case of doing well while doing good. Sure, I will make a reasonable profit but I will be helping a cause that I believe in completely. The clients that respond to the promotion will get access to professional financial management while also supporting the search for a cure. It is a win-win. The profit potential makes it possible for us to make such a generous commitment.
I am interested the community`s thoughts on this approach. What other examples of doing well while doing good do you have to share?
Michael Langford II
Course Pilot Financial
Reinstating the American Dream