Forums: Discussions for entrepreneurs and small business.

Exactly---the concept of article writing is to improve your site in terms of how it`s relevant to people and their own lives. For example, in today`s world we have a lot of stress about gas prices. That stress fits into the topic of "Stress." Chiropractics features the apprehension and care of stress-related effects on the body.

So an article about how chiropractics can help cope with the stress of gas prices would make it relevant to your site. Now suppose someone does a query in Google about "coping with high gas prices." When your article has been indexed, it would show as having strong "relevance" (Google`s mission in life) to that query.

In other words, your site would show up in some or another level---your ranking. That increases your visibility. If two chiropractic sites are both pretty much equal, both in the same geographic area, and both offer about the same brand, the one people see first likely will take more market share.

Your efforts on Web marketing are toward visibility---being seen by more people.

As for loading time....that`s a technical issue beyond my basic understanding of developing Web sites.

got it.  We should put together some articles.  Is posting them as pdfs good enough as long as we provide a link with the relevant wording, or should we throw the full text on a page?


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Brandon
De Novo Pittsburgh Chiropractic & Health
Treating Pittsburgh`s Athletes
www.denovopittsburgh.com

Hi,
You said you worked on this site for "so long" - well, I am curious what your designer/developer was doing all of that time. The site is logical enough even though some things don`t seem to be logical, such as Google map on the home page - it takes a while to load and does not give much value for most of your users. Why don`t you put it under "Contacts" if you really think you need it.
As far as design itself, there`s not much to say. I mean it`s one thing trying to be simple, which you have successfully achieved, and another thing is being aesthetically appealing - I think you miss on this one.
And yes, someone else already mentioned your meta tags and search engine visibility - not a great job with that either.
One thing I know for sure - you learned a lot about building a web site while doing it. That`s good.

Infilta-
I meant "so long" as in, "because we built the website and have been working on it, and understand what everything is suppose to mean and suppose to dot, we`ve lost the ability to look at it objectively."  Thanks for your feedback.  The site is quite vanilla, and we are going to try to sexy it up a little bit.  We have been thinking about changing the colors around a bit, and maybe doing something other than "medical white" for the background.
If we put the map on a different page would that help the homepage load faster?  I wanted it on there as to add more keywords to the page, but I have since been informed that the words there don`t really count anyway.  We are going to be adding some pictures pretty soon of the space and the doctors.  What else can we do to make it more aesthetically appealing?

And yes, we have learned a lot (you should have seen our initial attempt....)



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Brandon
De Novo Pittsburgh Chiropractic & Health
Treating Pittsburgh`s Athletes
www.denovopittsburgh.com

Website play the most important role in success of business because it provide the whole information of business to peoples through a website. You can also provide the easy navigation control in your website. With the help of SEO activities you will get the good visibility in search engine.

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