I think some sort of insignia would help with your branding. I saw on one of the boxes that Whiner and Diner was there, but that logo is not on the site anywhere--I did see it way at the bottom of the history page though.
The site could still use some refinement, one thing that is confusing is the nav bar--it has too many choices. The layout could be more logical as others have already pointed out:
Home: About Us: Order: Contact: News: Links
The photography could use some work.
On the homepage you have several "messages". For example:
WHINER AND DINER, DOG AND CAT FEEDERS AND BEDS
ECO-CHIC PET FEEDERS AND BEDS for Posh Pets and Tasteful People
WINE CRATE PET FEEDERS AND BEDS
Stick with your name and one tag line that you want people to most remember about your brand. For example:
WHINER AND DINER,
Luxury Accesories for Dogs and Cats, or, Luxury Class Accesories for Discrimiating Pets.
Covered Bridge Cellars, LLC