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Does my business need a website?

 
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amyyaley

posts: 1

Jun 07, 2009 11:20 PM ET    Quote  Report Abuse
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All these points are true.  Every business worth its salt needs a web presence.  But do you have the know how to find a good web designer.  Check out proresource.com for free email course in outsourcing tips.  There is even a course in outsourcing web design.  Would love to hear feedback on what you thought.
KThomasIS

posts: 6

Jun 08, 2009 6:18 PM ET    Quote  Report Abuse
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Following up on using templates, I think templates are fine if your website exists for informational purposes only.  If all your visitor wants to do is read some background information about your company, the most important consideration is having good content that is easy to find.

However, if you`re in a creative industry, building an online brand, or anything of that nature,  it would definitely serve you better to get a professional design. 



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sethb1

posts: 22

Jun 18, 2009 2:50 PM ET    Quote  Report Abuse
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The goal of every business is to share a product or service with as many people as possible.  Therefore, it`s imperative to get a website.  Look at it this way,  it doesn`t cost you much nowadays (you can set it up for free, actually) and you can expand your market beyond your local area.  You should still reach out to people through word of mouth, but now when you hand them a business card, or send an email, they can always link to your business and increase customer awareness.

profitizer

posts: 89

Jun 19, 2009 2:32 AM ET    Quote  Report Abuse
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Hello.

Good info here.

One approach my business encourages is creating a business development design (flowchart, etc.) which includes labor, tasks and other major requirements. Then suggestions for ways they can reduce and leverage their labor requirement using the Internet are proposed. When properly implemented, their long-term costs can be reduced, their efficiency increased and the potential for higher profits usually exceeds their expectation.

Bottom line: Websites are not just for marketing, advertising and eCommerce activities.  They also work well in automating daily operations, broadening the labor pool from local to global, and reducing the labor requirement.


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atonecreative

posts: 17

Jun 19, 2009 1:20 PM ET    Quote  Report Abuse
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I own a website design company located in a pretty conservative area of Maryland. We do a bunch of custom features for website but for the most part I`ve found that most people go to websites for directions, hours, and services offered. A template serves those purposes well, in a strictly informative sense. However, when people approach me about templates verses a custom web solution from us, I simply tell them a website is the curb appeal of the times. 

What your paying for when you hire a professional is to build a custom website that reflects your business in both an aesthetic and functional way. Templates look great, but its very challenging to reflect a business the way your really going to feel when you walk into an office, diner, what have you... Also, I saw this posted earlier in the thread, templates require editing that typically the average computer user doesn`t know how to do. So your going to need to go to a professional typically get them to edit. 

The way I see it, its better to invest in a website that will grow as your company grows  versus getting a template for 500 and spending another 1k in a few months. 
WebJunky

posts: 549

Jun 19, 2009 4:48 PM ET    Quote  Report Abuse
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maybe today you might not need one (but only want one), but tomorrow it is inevitable that you will NEED one

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