Comments on the home page...
First, at the top right, "SBA is the real easy Small Business Accounting software for entrepreneurs that want to manage..." should be "entrepreneurs WHO want to manage"... I see this error so often that it really irks me. Grammar errors like this will also get to others. "Real easy" is not good grammar, either... either use "really", or find another way to say it. Good grammar is essential on sales pages.
Grammar nitpicking aside, as a user I would be wanting to know "what`s in it for me
?" Why would I want to spend money on this product when everyone uses Quickbooks or a similar product? Some thoughts:
Losing valuable time trying to figure out accounting, when you should be running your business? No need to figure out bookkeeping or the software--the software is quick to learn and easy to use so even a novice can understand and use it easily, right out of the box. Very small learning curve because the software does it all.
Now you can go to your kids` soccer games or spend time with your spouse, because you`re not stuck at your desk trying to figure out accounting. With our software, keeping track of your business is easy--just enter in what was paid to you, what you paid, and how much you sold, and you`re done... no more wasted hours trying to figure out how to use software that only an accountant can understand... now you have time for the things you want to do, like running your business and having plenty of time to spend time with the family.Question:
Does it export to a spreadsheet or other format that I can take to my accountant? Quickbooks is so widely used that every accountant has the software, how do I get this to my accountant in digital format at year-end? If the software makes this easy, the user needs to know it.
Stories from actual users, who tell of a problem the software solved for them, are golden. Collect any that you can and make sure they get onto the website. These longer testimonials can do wonders for you.
All of it comes down to....what are the benefits to the user? Yes, they will want to know all the things it does before they buy, but to get their attention you need to fulfill a need the user might not even realize they have.
The classic example is the well-known, old-time ad : "They laughed when I sat down at the piano, but when I started to play.." (Read about this ad here
). The story is what draws people in... a story of a "problem" solved due to the product being advertised.
Right now there is just too little on the home page to get my attention. The About page is the kind of thing that should be on the home page, in less details perhaps, but the copy there is far better than on the current home page. Try and use some different images as well, not the same guy each time... more than half of all new businesses are female-owned these days, you need to appeal to the female audience as well as people of various ethnic groups, so a variety of people in the pictures, happily working on the computer (they must be using your product!), is going to send a better message.
And lastly, you need to drive traffic to your site to get things moving. Word of mouth is a huge help. Get your software listed on sites like price grabber and cnet--see if you can`t get it reviewed by PC Magazine or some such--but get the home page rewritten before you pursue these kinds of things so you don`t lose folks coming to your site to see what you have to offer.
Those are just some quick thoughts for now...