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Does Article Marketing Help With Search Engine Results?

 
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DaleKing

posts: 1061

Feb 22, 2008 9:13 PM ET    Quote  Report Abuse
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What this all comes down to is Dale`s secondary point that WRITING matters! One way or another---whether you do it yourself or hire someone---you can`t just put up a Web site and sit back, doing nothing! Write, write, write, and put the results Out There.
 
Bingo! That`s precisely the point of my thread. The search engines love and reward relevant content, so give them lots of relevant content.
 
Dale King


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rusman

posts: 37

Feb 25, 2008 11:37 PM ET    Quote  Report Abuse
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So, help me understand how a blog on a different domain helps your ecommerce site? Why is it different from being on your main site?

 Also, you mention relevant content, so I should keep the blogs/articles somehow tied to my ecommerce business? For example, my day job is in the IT industry so creating a blog about IT and promoting my ecommerce business (which has NOTHING to do with IT) would not be favorable, correct?

-Rusty

rusman2/25/2008 11:49 PM
CraigL

posts: 9051

Feb 26, 2008 1:00 AM ET    Quote  Report Abuse
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Um...no, if you`re using a blog to promote your business, then it should be about things related in some way to your business, not your employee job. :-) 
rusman

posts: 37

Feb 26, 2008 1:18 PM ET    Quote  Report Abuse
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Yeah, sorry, I wasn`t thinking straight when I posted the first part ;).

But how does having a blog on a different domain help with search engine placement?
CraigL

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Feb 26, 2008 9:43 PM ET    Quote  Report Abuse
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If the blog refers back to the main domain, then that domain has a number incoming clicks, which make it seem that more people are interested in viewing the domain. More people viewing would ordinarily mean more interest and relevancy, so the searh engines would elevate the status of the domain.
DaleKing

posts: 1061

Feb 27, 2008 3:46 PM ET    Quote  Report Abuse
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If the blog refers back to the main domain, then that domain has a number incoming clicks, which make it seem that more people are interested in viewing the domain. More people viewing would ordinarily mean more interest and relevancy, so the searh engines would elevate the status of the domain.
 
 
 
That`s not necessarily true. Having a blog does not necessarily equate to improved PR or search engine results. There are a number of other variables involved such as the age of the blog and domain,  popularity and the number and quality of incoming links.
 
Dale King
DKing2/27/2008 3:49 PM


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CraigL

posts: 9051

Feb 27, 2008 3:54 PM ET    Quote  Report Abuse
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True: which is why I wanted only to say that having a blog on a separate URL has various potential benefits. There isn`t any single thing that makes for high visibility, but if you`re going to write articles, and have a lot of them, it can help a bit when those articles aren`t only on a single URL. 
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