Forums: Discussions for entrepreneurs and small business.

At what point do you quit attempting a registration process? 3rd time 4th, 5th?

 

Recently I went to sign up for a payment process at an Insurance company and ended up giving up on it. Now I’m very adept on the internet and have built systems for logging in however this one takes the cake for frustration. I don’t mind the “retype these characters” system, but at some point enough is enough. I ended up screaming at the computer and powered down the monitor and went to bed. Not only did my username require a capital letter and a number, my password had to be 8 characters long with a capital letter and a number. Then I had to select a secret image and 3 supporting questions. COME ON! Why the heck do I need yet another custom username and password especially for one site? I already have to remember 50 others and that’s enough for me. So what’s acceptable for users? At what point do you think usability over security? StartupNation’s system seems pretty straight forward and easy however there is no highly valuable account information like bank accounts. I ended up writing the company an email stating why will not be using there service, to me it’s simply not acceptable usability and I’m not wasting my time trying to figure out their registration process just to make a payment.  What really ticks me off is that most other high security sites don’t go to this level of security, probably because they know it pisses users off!  I’ll take the risk and keep my sanity thank you.

 

For members that are just starting out on a website, make sure your registration process is easy and fast. Don’t put road blocks like these up because users like me won’t bother using the service because you’ve made it too hard to register!

-------------------------

He who gets greedy like a pig, gets slaughtered like a hog!

Gee, sounds a little "cry-babyish" to me. But then I`m an old hagg anyway.

1st.

Seriously, I`ve canceled accounts over a crappy website. They don`t get second chances with me ... I`m a MEANIE.

Juniper VISA (the iTunes/Apple credit account?) is the WORST. They fool all the password remembering systems with the username on one page and the password on the next page, and then there`s some goofy phrase and picture thing. Really it`s just absurd. I paid my card on the first bill with them and canceled it once I saw how stupid it was just trying to log in.

Man, I`m a geek and I had to call their customer service TWICE about the website.

that`s exactly my point NHG. Why do companies lean towards an impossible reg process, I honestly thought that was common sense, make it easy for members to sign up. I guess some companies will never learn.

I`m with you on calling customer service too, by that point I`m so pissed I end up just complaining to them, especially after they run me through the "common problems". I`m not an idiot, I`m lazy, big difference :)

So anyone want to comment on SuN`s reg process?

-------------------------

He who gets greedy like a pig, gets slaughtered like a hog!

It`s been too long ... you`d have to ask someone newer.

Changing my profile around is pretty painless though.

SUN`s registration process, like most forums` registration process,  is fine. Not overly intrusive.

I am always reluctant to sign-up/register at any website unless there is a reason for me to do so. I expect my bank`s website to be very secure...even overly secure is fine with me. An insurance company...I wouldn`t expect it to require so much, but given the stories about identity theft and the public`s concern for the security of their information I can understand why any company would try to provide the best security they could  However, they should also explain the process and why they employ it.

~roland

-------------------------

Web Design | Best Beef Jerky | ecommerce articles | Follow vwebworld on Twitter

As I understand it a lot of what is going on has nothing to do with security. On many sites you pick a user name Pelayo and you get a response like "Name taken, please choose another or pick one of the following suggestions Pelayo123, Pelayoblue etc." if you don`t accept the suggestions you get the same response for your next choice, this will happen many times. Then there are special requirements for your password as well as other "demanding" demands made of you in order to register. This is often not done with the intent to upset you or be customer unfriendly, rather, they are building a profile of you. They will never have a better chance to know you psychologically speaking than at this time. What you accept or not at the registrations gives them a score of your personality that will be used in conjunction with future data in order to know you better than you know yourself. Of course this is all automated.

This is why the industry average for shopping cart abandonment is 60% - with extremes between 95% and 20%




-------------------------

Best Regards,

Victor Wise

Wow, it sounds like it would be difficult for anyone to hope for successful sales on their website, if everyone is abandoning carts, and not registering. 

Maybe we should come up with ideas, that make the whole process, more user friendly. 

An ecommerce website can certainly allow purchases without registration. Usually, the buyer still needs to enter most (if not all) of the same information to checkout even if they are not required to "register".

It makes more sense for a site that sells products that may not stimulate repeat business/purchases to offer non-registration checkout.

In either case it is a good idea to point out the benefits of registering.

~Roland

-------------------------

Web Design | Best Beef Jerky | ecommerce articles | Follow vwebworld on Twitter