Are you speaking of samples for the consumer or for the buyer, if for the buyer, they are a must. In my experience, there is not a buyer out there that is going to make a buying decision with a simple catalog sheet. You need to get the product in their hand for them to make a honest decision. Now, if your talking about for the consumer, I agree with everyone else, but for the retailer, get them samples
I think samples practices vary according to industry. Chic Peeks is in apparel. In apparel, we don`t give free samples (not unless it`s an inexpensive fashion accessory item or a commodity) so the only retailers who`d be asking for them think:
- Chicpeeks are an inexpensive accessory item AND/OR
- They think she`s too green to know any better.
The matter is, even our outside sales reps don`t get free samples. They have to buy them (at cost of course). At least, people who`ve been around know they`re supposed to charge sales reps for them. If you don`t, they`ll know you`re green and ripe for exploitation in other respects as well. With no investment in the product, they either give them away, use them personally or sell them outright.
I did mention to ChicPeeks that she might want to approach bloggers with a campaign, maybe a contest for their readers. Readers love those. My blog isn`t a good fit but I`ll bet the lingerie blogs would be.
~Nurture people, not products~