Forums: Discussions for entrepreneurs and small business.

We are a supplements website originally created by my husband and I to promote supplements to the bodybuilding community. We recently decided to change our focus in that everyone can use supplements and we should promote to men, women, fighters, and the bodybuilding community. We wanted an easy to navigate site that allows a potential customer to easily find their products and checkout. Being in the fitness industry we have visited many supplement sites and have found them quite disorganized and difficult to navigate for the products we want. It's very frustrating. We didn't add a lot of frill to our homepage, just the basics. Our question is should we add more to the page to hold the customer or allow it to remain as simple as it is? Also any website critique is welcomed as we want to make it the best site possible.

http://www.affbs.com

"Building Champions with the Right Supplements"

I would say YES, as just have photos without much verbage about your offering may not find my audience in my opinion.

Thanks for the input.

Yes we think you are correcet. Also being new to web buildingwe have learned that to get the pages indexed by through SEOs they have to be able to pick up on keywords, phrases, etc. We are in the process of adding a blog and some other interesting news about the products, mma, bodybuilding etc. Check back with us in the future.

www.affbs.com

The website definitely needs some verbiage.  When I look at it, I don't know what the offer is and there isn't a call to action.  Both are very important, especially asking customers to do what you want them to do.  Happy faces with the images really help.  The action graphics help me stay interested, but I don't know what to do when I get to your site.

Thanks Rainmaker.

We see your point. Give us some time to decide what verbiage we will apply to the page. Giving direction as to what to do and where to go is a must. You are correct.

Check back with us soon. We will take all the constructive criticism and put it to good use.

www.affbs.com

@Rainmaker44 Please take a look at our site now and let us know if this is what you meant about the call to action?  We are also adding  articles,events, and a new product section to the home page. Let us know what you think?