Hi Door Mat,
When I needed sell sheets for my product line, I thought that since I already had my artwork & photography ... why not try to put something together myself?? I had purchased Adobe Illustrator sometime back (thinking that I could teach myself how to use us it for the sell sheets & other stuff I`d need later on -- HA!). Well, that mistake cost me more in time & money than you can imagine -- much, much more than it would have cost me to go directly to my graphic designer and have them do it for me from the start! Bottom line ... good graphic designers will do the best job for you -- just make sure they understand your vision & you should be able to get some amazing results. Then find yourself a quality printer & you`re good to go. I use a great printer who`s located in downstate Illinois & their prices are terrific. They ship to me really quickly & their shipping prices are great too. Let me know if you`d like their contact info.