You`re talking about Adobe Acrobat, a way to format any type of
document so that anyone else can "read it." That`s the Acrobat
"Reader," which is free to the world.
Kathy`s talking about Adobe Photoshop, a fairly high-end graphics
editing product. Adobe has some excellent products, but they`re
expensive. Paint Shop Pro is less expensive, but also has a steep
PowerPoint is probably the easiest of all programs to learn, and
provides you with graphics and text capabilities. There are countless
books around, even in the "PowerPoint for Dummies" series, along with
plenty of others. You also can likely take a course (audit it) at your
local community college and learn PowerPoint.
The advantage there is that you can manipulate text and graphics
easily, and everyone pretty much has some version of the program. You
can also print them as flyers or other 1-page document, including your
The bigger issue is that although you may be bootstrapping, that
doesn`t bestow knowledge. :-) The reason people bootstrap a business is
because they have the skills on their own and take the risk, being able
to do most of what they require on their own.
We do see a number of people here on Startup Nation who seem to think
that bootstrapping means starting a business with no money and
"somehow" knowing all the many things and skills necessary to build
that business. Just as most small businesses fail for lack of monetary
capital, so too, many businesses will fail for lack of skills
Your best bet would be to work out how many months it would take to
learn something that would allow you to create your own sell sheet,
then compare that with the few hours it would take for a professional.
Look at your "salary," so to speak, and how much you would pay the