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Do entrepreneurs struggle with finance and accounting?

 
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ronattpa

posts: 1

Mar 25, 2009 10:12 PM ET    Quote  Report Abuse
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To what degree do entrepreneurs struggle with understanding and managing financial and accounting related issues?
CraigL

posts: 9051

Mar 26, 2009 1:41 AM ET    Quote  Report Abuse
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To a large degree.

mfackrell

posts: 227

Mar 26, 2009 8:07 AM ET    Quote  Report Abuse
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Yes, very much so.
 
That`s why people need a "virtual CFO"
KenRogers

posts: 46

Mar 26, 2009 9:50 AM ET    Quote  Report Abuse
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I find a lot of my clients do struggle in this area.

 

Some of it is a mental block on the subject; thinking this is just to complex to ever understand.

 

Part of the problem is that SOME accountants don’t see their role to education their clients.  That is unfortunate.  I have more business that comes in from helping someone set-up their system and then teaching them how to run it without me -- leading to more complex needs latter on vs. taking on a small client and running the accounting for them.  And many of these clients are not just starting out, but include those who find that their accountant is really just providing data entry services.

 

In fact, I feel so strongly about this, I started My Fiscal Office with a core principle that states “We teach you not to depend on us.  Most accountants will provide you with timely and accurate financial information.  At My Fiscal Office, we will coach you to interpret and act on your financial information.”

 

Just today, I am doing two webinars (for another company) on how to produce timely and accurate financial statements AND how to interpret financial statements.

 

My advice is to find an accountant who will explain accounting in English, who is willing to teach you the story behind the numbers and, most importantly, will not put their ability to generate fees from you now ahead of what is in the best interest of your business.

KenRogers3/26/2009 11:49 AM
MattThomas

posts: 203

Mar 26, 2009 6:12 PM ET    Quote  Report Abuse
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I think to some degree it depends on the individual and their prior finance and successful entrepreneurial background.

On the other hand, finance and accounting when starting up can be very difficult to plan, and can also be difficult during early, post-start up years.

So yes, as craig said, to a large degree. But those with enough experience in the area probably have a decent handle on finance and accounting.



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mfackrell

posts: 227

Mar 27, 2009 7:59 AM ET    Quote  Report Abuse
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Ken
 
I agree whole heartedly, most accountants do not try to educate their clients/employers. One of the keys to know you have a good person working for you is if they go through the process and not just provide information to business owners but also make sure they understand what it means. And most importantly they need to apply this to the person`s business.
 
It is one thing to say you made $5,000 last month. it is an entirely different thing to communicate WHY that happened. Anyone can add up a few numbers and tell you the bottom line, understanding it and being able replicate and improve upon that is the real key.
 
Also, with regard to Matt`s comments I don`t think it`s a bad idea to get a little help with budgeting, forecasting planning etc. Business owner`s time is better spent running their business but they do still need a good working knowledge of the numbers so that they have confidence in them.
MattThomas

posts: 203

Mar 27, 2009 9:58 AM ET    Quote  Report Abuse
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Also, with regard to Matt`s comments I don`t think it`s a bad idea to get a little help with budgeting, forecasting planning etc. Business owner`s time is better spent running their business but they do still need a good working knowledge of the numbers so that they have confidence in them.



Completely agree. Creating and developing are two big tasks business owners should concentrate on. And while a business owner doesn`t need to be a master accountant, they should absolutely have a good understanding of finance and accounting in order to make more informed decisions.


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Motivation for Entrepreneurs
Entre-Propel.com
byrneof01

posts: 230

Apr 09, 2009 9:40 AM ET    Quote  Report Abuse
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All entrepreneurs should have a good understanding of the finance side of their business. It`s actually quite easy to understand if explained in simple English. However, many entrepreneurs get confused by accounting speak.
ChrisBenjamin

posts: 45

Apr 09, 2009 4:05 PM ET    Quote  Report Abuse
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Agreed, with accounting & finance for sure, typically other areas as well.  I`ve found startups usually are great at one thing (web dev, sales, marketing) and suck at everything else.  As said above, thus the need for virtual CFO, although also the reason for a well rounded management team.  Also investors typically won`t entertain companies unless they do have a well rounded mgmt team with experience. 

Entrepreneurs aside, MOST people struggle with accounting, try explaining accounting in the corporate world. 



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Rogue CFO
Virtual CFO helping launch startups.
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KenRogers

posts: 46

Apr 09, 2009 5:04 PM ET    Quote  Report Abuse
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Chris - your comments are timely, I was just explaining to someone the difference between cash and accrual accounting, why to have your operating budget on the same basis (so one`s variances are not just timing differences) and the importance of maintaining a separate cash flow budget.
 
I thing that I find helpful is to explain when one uses cash based accounting, how to you know how much you owe?  Under cash basis, you either keep a spreadsheet or have to add all the invoices in your "to be paid" file.  Under accrual accounting, one click, and your accounting system gives you a report.
 
I also find giving a client a weekly and monthly process checklist helps them not feel so overwhelmed about using accrual accounting.
KenRogers4/9/2009 5:01 PM
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