Getting sales from the net is what online marketing retailers are focusing.
With reduced operating costs and added sales revenue, bricks-and-mortar stores
are taking advantage of online retailing. Gian Fulgoni, chairman at comScore,
Consider the top online shopping destinations on Cyber Monday to have a glimpse of how their online sales are doing. According to Nielsen//NetRatings (NASDAQ: NTRT), a global leader in Internet media and market research, eBay, Amazon and Wal-Mart Stores’s Walmart.com are the top three online destinations with 7.4 million, 3.4 million and 3.2 million unique audience-UA. (See Table 1.Top 10 Online Shopping Destinations on Black Friday 2006-U.S. home only) The top 10 online shopping destinations are also the key contributors to the $608 million in online sales.
Table 1. Top 10 Online Shopping Destinations on Black Friday 2006 (
<img src="http://www.crmsoft.com/blogs/media/blogs/AC/Top_10_Onli ne_Shopping_Destinations_on_Black_Friday_2006.png">
Clearly ebay is the top contributor of having unique audiences that contributes to the $608 online sales. With that assumption, think of Nielsen//NetRatings market research on the top 10 online shopping destinations as an integration on the analysis of what kinds of customer service each of the top 10 shopping destinations have to offer that contribute so much to their unique audience and sales revenue taking aside the nearing holiday seasons.
Table 2. Top 10 Online Shopping Destination’s Customer Service Availability
<img src="http://www.crmsoft.com/blogs/media/blogs/AC/Top_10_Onli ne_Shopping_Destinations_Customer_Service_Availability.png"& gt;
From table 2 ebay has a unique customer service of live chat as compared to other online shopping destinations. Aside from ebay being famous among online shoppers, we can assume that having an added live chat customer service contributes to 7.4 million unique audiences. Online shoppers would definitely want the convenience of having a real time sales agent attending to his needs as a bricks-and-mortar stores would have.
With $608 million in online sales on November 27 alone, we need not ask if you get more sales from the net. The number alone can attest how much more you could earn from the net. Getting more sales from the net is the reason why more and more online marketing retailers are increasing.
Crmsoft:Total Communication Solution. Crmsoft.com 2006
DMNews. Cyber Monday generates $608 million in online sales: comScore. Dianna
Nielsen/NetRatings. Black Friday Traffic To Online Shopping
Sites Grows 12 Percent Year Over Year, According to Nielsen/NetRatings
Wikipedia. Cyber Monday, the free encyclopedia.