cjpeeps... I have read many things about SEO techniques as I try to learn this process. I have come to the realization that I am not an SEO professional but can gain good knowledge by reading the techniques presented by, supposed experts.
All in all, the particular ebook mentioned here is to inspire sales to personal SEO help. But there are several tips that you can take from reading the information.
I look at the situation like this... Each person will get a different value from what they read. Your knowledge is different from mine, and no one really knows what verbiage will impact my brain better than yours.
As an example, exercise is performed by everyone... or at least it should be... And although I may do some basic sit-ups, or buy a small barbell set, I don`t plan to be as fit as a fitness instructor.
I think it really comes down to understanding that basic SEO processes. I don`t think you (or anyone other than the professional - a person who loves what they do) will be able to have perfect SEO techniques unless you are truly an expert. So. Do read it. There is quality information within. You can also find other SEO sites providing similar information. So search, read, research, and implement. Soon you will find what works best in your market.
Vincent Wilcox (a.k.a. KRAKR)
My band: Letters Make Words