I think we can agree, the Internet has become a viable way to reach people (37 million people get online each day
). In the beginning, finding a web page programmer was difficult… until the WYSIWYG (What you see is what you get) applications became “the thing.” Those days are gone!
Entrepreneurs, marketers and 12 year old kids are speaking as if they are internet experts. Some are! That’s what makes this, “Do SEO yourself” attitude so difficult to shake. People read the “how to” section and mysteriously become experts within a few chapters of a book or online article.
We all believe we are at least as smart as that guy (point to anyone in the room). But many of us are not, and the others have intelligence in other areas. It really amazes me to see how many people are tackling SEO, without expert advice or guidance. There is a reason you can find more than a few experts. It’s because it is a field, which requires expert knowledge. The technology and white hat
techniques are changing at a rate which makes it a “job” to track.
Once you’re in business on the internet, the game is on. You must perform or become a hobby
. Business owners are driven to increase revenue or cut costs in order to financially stay afloat. Typically a business has competition. This competition limits the earning potential of any business. Therefore in order to succeed (wealth), the most logical thing to do is advertise.
On the internet you can strictly place visual advertising on sites, or perform SEO enhancements which in a sense advertises to the search engines, your existence and relevancy of content. Many people see the prices for quality advertising positions and realize they need to plan for the long term. This means effectively using SEO techniques. They jump on the net or grab a book at the bookstore and start reading/learning. They believe they can cut the cost of an experienced SEO person or team, and read a couple books to effectively get the same results.
People get started in online businesses, often because it’s less expensive than a brick & mortar. But is it really? You may not have the cost of a lease, but does a brick & mortar have the cost of a web programmer or SEO expert? My point is that eventually you are talking about thousands of dollars to open a brick & mortar, as well as an online store. There will likely be savings, but if the online store is really “your store” and not a bunch of affiliate programs and that type of thing… you will have costs in product storage, inventory purchases, and everything a brick & mortar has.
A business owner must DO something great in the context of business structure in order to capitalize on his idea of starting a business in the first place. What I mean by this is… If you are a quality product developer as part of some existing company, you should use your skills in any business venture you take on. Don’t start thinking you are an SEO expert, you’re still a product developer. Of course… learn about it and use what you have learned, but also… get guidance.
Is SEO really your forte? It’s probably not. Otherwise you would have fallen in love with that career, but instead you are opening an online business!
(see "create a life plan
") It would be best to find your position in your company and do it while guiding the company decisions to reach the goals you set for the company.
There have been some great articles lately about SEO here in the SuN Community.S.O.S. on my SEO!
Originally Posted Aug. 29, 2006SEO and the Meta-Tag Controversy
Originally Posted Sep. 30, 2006Speaking to Clarity; SEO Style
Originally Posted Oct. 30, 2006When to SEO
Originally Posted Nov. 01, 2006SEO Help: Community Brainstorming for Key Phrases
Originally Posted Nov. 03, 2006SEO | How much $
Originally Posted Oct. 31, 2006Should you hire an SEO "expert"?
Originally Posted Oct. 03, 2006A Free Guide to SEO
Originally Posted Jun. 15, 2006Website SEO holes
Originally Posted May. 17, 2006What Captures Viewer Interest in Web Sites: SEO v. Reading Interest
Originally Posted Sep. 21, 2006Sharing this Article on SEO
Originally Posted May. 31, 2006Good SEO Books (Search Engine Optimization)
Originally Posted Apr. 07, 2006
Some I have started, because I am fighting the urge to believe I can do SEO myself. This post is part of my struggle, but I am siding with getting assistance from a hired expert.
I believe in order to have a successful (wealth) business you will have to compete with the already successful businesses out there. If my competitor is considered stronger than I, then I should learn their methods of business. By mimicking them I will learn the standards of the industry. Eventually I will use my talent (what ever it might be – accounting, deal making, product development) to place my business in a better position than the other businesses. This is my edge.
If the big boys are using “SEO R Us” for their methods of achieving healthy recognition on the net, then I should too. Or at least SEO R Us’ competitor in the industry.
In closing, I say this. If you believe running a business is easy, everyone would be doing it. If you still choose to run a business, you must be willing to invest in the best personnel to help run your business.
With a solid business plan, the only reason for failure is not having the proper people to help. (yes, I know there’s a little more to it than that…) Hey, maybe that’s why they call the section in the newspaper “Help Wanted” and not “Careers To Die For.”
Vincent Wilcox (a.k.a. KRAKR)
My band: Letters Make Words