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Before we get delve into how to design a logo, it’s probably a good idea to take a few minutes and decide whether or not you (or if you’re a designer, your client) actually need one in the first place. Many folks will try and convince you that it’s an absolute necessity to have a nifty mark that symbolizes your company. “The very survival of your business depends on it” kind of thing. Naturally, they (like The Logo Factory) have a vested interest in you investing the time, and more importantly, the financial resources. While many of their arguments will be valid, their point-of-view (like mine) is not without some self-interest bias.
Choosing a logo for your business is an important step in marketing. Your logo is the first point of visual contact, and your customers and clients will think of it when they hear your business’ name. Logo design is underrated; people don’t understand the importance and value of a good logo.
The first thing to consider when developing a logo is its purpose. Remember that your logo represents your company and should project the image you want. Study your target audience before creating a logo design. If you’re targeting upper–middle-class business people, then your logo design will be vastly different from one for a company targeting teenagers who like to skateboard. Non-profit organizations also have logos, and those logos should also be designed with purpose.
Before we get delve into how to design a logo, it’s probably a good idea to take a few minutes and decide whether or not you (or if you’re a designer, your client) actually need one in the first place. Many folks will try and convince you that it’s an absolute necessity to have a nifty mark that symbolizes your company. “The very survival of your business depends on it” kind of thing. Naturally, they (like The Logo Factory) have a vested interest in you investing the time, and more importantly, the financial resources. While many of their arguments will be valid, their point-of-view (like mine) is not without some self-interest bias.
Forty percent of people better remember what they see than what they hear or read. So to have graphics associated with your business, and to keep those graphics consistent, makes you more likely to be at the forefront of potential clients' minds when they need your goods or services.
Of course you use or create your logo because sometimes it represents of your whole business in the market segment because powerful and effective brand identity is important.
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