Thanks to everyone who took the time out to reply.
It looks like the best thing for me to do ... is get a logo!
So I will...wheels are turning right now.
I definitely think a logo is a good idea. I would opt for a professionally designed one but there are sites where you can create your own logo for as little as $30 bucks. You will however need to have some eye for things in order to get one that looks good. I have seen a few from those sites that actually look great.
Just google "free logo design"
CraigsList has proven that a logo or any kind of personalized brand is not needed for success. But then Craigslist has no personality whatsoever, even more dry than newspaper classifieds. This works for them and I think is a rare instance.
You would need a logo for the following reasons:
» To stand out in a crowded market
» To create memorability and recall value
» To represent the product and company in the best possible manner
A logo is always a good things, because you can use it on form, letters, prints (name cards, flyers etc.). I can do a logo for you if you want, I have just made this website 's logo it is the web site of one of my friend and he ask me to help him with the design. If you want some help feel free to send me a PM ;)
Logos are the centerpiece of a company's brand. People are exposed to way too many concepts and ideas on a daily basis to remember them all.Logo should be the symbol for everything that your company represents. When a customer sees your logo, they should be able to quickly connect with what it is you do.