Forums: Discussions for entrepreneurs and small business.

Hi all,

my website has been live for a few months now, greatmanagement 

Do I need a logo?

You see where it says `Great Management` in the top right - should I replace this and add my own logo? Will it make a difference?

All views welcome and where is the best place to go for a quality logo (if the answer is `yes` get a logo!!)

Thanks.

Andrew

Well, it does seem generic because of the simple web template style.  This makes the site look almost like a standard blog.  That isn`t a bad thing but what does it say?  Let me ask about your goals with the site.

Are you trying to create a brand with Great Management?

Do you think professional managers (your target audience I assume) would relate better to a site that is branded?

How do you want the site to grow?  If you are envisioning a go-to resource for managers that becomes a company of its own, you should consider a logo.  If you`re cool with it staying a simple article directory, like a side project, it might not matter so much.

CraigsList has proven that a logo or any kind of personalized brand is not needed for success.  But then Craigslist has no personality whatsoever, even more dry than newspaper classifieds.  This works for them and I think is a rare instance.

On the other hand (speaking of newspapers), we can look at newspapers (paper and online) as an example.  Their content, like yours, comes from various sources and is primarily text based.  The personality comes from what is written, not as much how it is presented.  But they still take a stance on who they are as the source.  There is a logo, a look and feel to these news sources.

In my opinion, the reader will put more stock into a resource if it is presented in a way they respect.  Most times, this means at least a logo.  I think a logo will do you good.

But then again, I am a logo designer.  :)  And since you asked where to go, check out what I do.

I think the whole thing is pretty ... whitewashed?

It`s not promoting a strong brand one way or the other. Yes, I think a logo would be good, but I also think some graphics, something ... something to make it memorable. Right now you have blue, blue, white. Two words across the top that are found everywhere online. What is going to make me remember this site? Everything is the same size, my eye doesn`t know where to go. The site is just sitting there instead of saying HEY LOOK OVER HERE!!!! if that makes sense.

BTW your top navigation bar wraps oddly into 2 lines on my screen.

I think it would make a huge difference if you incorporated a logo. Even if it
was very simple it would draw more attention. As it is now, I think it`s a little
confusing that it`s the business name. Plus, a logo can be used on any
material to promote your business and build company branding.

I design logos if you are interested. Send me an email and we can discuss
this further. ReDefine_Design@hotmail.com.

A logo is always a good idea. Put on print marketing, web site etc.

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Our Goal Is Your Success!
Founder Girls with Goals

Hi Andrew--

Right now you don`t appear to be a "real" business but rather a very generic blog of information.  A logo would help you brand your business and if you continue that look throughout all of sites from which you link through your blog, you will look like a larger, more connected company.

HTH!

Warmly,

Donna


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Donna Gunter, Internet Marketing Coach
http://www.OnlineBizU.com
Get your gift for StartUp Nation members, TurboCharge Your Online Marketing Toolkit

Howdy,

Yes, a logo solidifies your business as "real".  It sounds silly, but people definitely react differently to a logo than what you have there.

My first impression was, "Aw crap, it`s one of those con sites that pretends to have info but is going to put spyware on my computer."




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Matt Crandall
MindFire Computer Services
Gilford, New Hampshire

http://www.mindfire-it.com
http://www.voodooturtle.com

I did my own logo and it seems to work great.
There are many logo design places that will do it for about $300 and give you the right formats for anything you will need it for (Color, black and white, hi-res, etc)

Just google logo design, if you haven`t already.


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Matt Crandall
MindFire Computer Services
Gilford, New Hampshire

http://www.mindfire-it.com
http://www.voodooturtle.com

The question was does he need a logo. I would say NO he does not need a logo but it would help. Right now the sight is SEO especially if he is targeting the terms Great Management. I would advise maybe putting a logo infront of the term Great Management, but leaving those terms at the top for SEO.
Web Sites are great but people have to be able to find them. The site is decent, but it looks a bit cookie cutter, but over all great job. 

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Gylon Jackson
Never let a how get in the way of a great WHAT!   
gylonjackson.com
amiridesign.com
dontbarkbite.com
amiridesign.com
17best.com

Get a logo or spice up the header/title.  It won`t hurt unless it isn`t professional looking.

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Web and Graphic Design