I could read your site content and try to do the math in my head to figure out what I would save if I thought this was a legitimate program, or find pen and paper to figure it out myself if I thought this was a legitimate program. If I`m lazy, or if I don`t think it`s a legitimate program, I might not take the time to figure out my potential benefit. But if you show some sample charts of what could be expected with different prices/amounts purchased/miles driven, etc., in a way that makes me feel it is legitimate, I`d be more willing to look at it.
I am not stressing the idea that I don`t believe your message; that isn`t my point, but legitimacy is something you have to emphasize the right way. The bottom line is that many people are going to think it`s fishy regardless of what you tell them, but the more factual, solid information you provide, and literally showing potential end results, could convince more people to check further into it. Always look at your information, your presentation, your pitch as if you are seeing it for the first time. Forget that you know all of this, if you can. If you were us, and didn`t know anything about you or your company or this program, would you believe your message?
** Just to clarify....**
The emphasis on the word legitimate was only for effect, and does not reflect my personal views; please do not read this as me doubting your business or service.
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