Pay per clicks can be extremely profitable... I`ve used them for my personal sites and I manage them for others. One of the campaigns I currently manage spends on average $1,500 per day alone on Google Adwords -- this doesn`t include the cost for Yahoo`s and MSN`s pay per click program. In the past, we`ve managed campaigns that went well over $5,000.00 per day.
I bring that up because pay per clicks is a tricky little beast, and it`s one that can make you a lot of money, and it`s one that can cost you a fortune too.
As Roland suggested, you gotta make sure everything on your site is working towards closing the sell. In other words, your site must be able to convert those visitors into paying customers and a lot of that has to do with the quality of the keyword phrases (or keywords) you`re selecting, and the ability of your site to convert them into paying customers.
You can get 1 million qualified visitors to the site, but if the site doesn`t do it`s job, you`re just throwing away money, and this happens quite often.
My preference is to use ppc as the first option. It allows me to get instant targeted traffic right away, and I have the ability create multiple landing pages to test the effectiveness of the particular pages `closing ratio`. I`m able to test a variety of variables in an effort to see what converts best, and based on the results.
Right now, you should have some type of gauge of how well your site is converting with the number of visitors you`re getting now... 100 - 250 equates out too 3,000 to 7,500 visitors per month. If your conversion rates are poor, then you`ll likely have the same poor results when you run your google campaigns.
Get that site to convert should be your primary goal (well... I think list building should be your primary goal), but get that site to convert and select the right keywords (phrases) and make sure you have the visitors going directly to the page/product advertised in the adword..
Hope this helps!
cartess39/30/2008 2:58 AM
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