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Dimistifying Page Rank - What Helps, What Does Not?

 
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WebJunky

posts: 549

Feb 18, 2009 11:27 PM ET    Quote  Report Abuse
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constant questions from many prompted this post. frankly, i am not sure i know the answers so who better to reach out to than the SuN community....here it goes:
 
our page rank as many of us know is the popularity of our website in terms of how many and the quality of sites that link back to us. so question #1 - does quantity matter more than quality in this case?
 
question #2 - if a bunch of PR1-3 sites link back to ours, is there a way we can achieve a PR4? basically an addition (+) concept. if 100 PR2`s are linking to me, then what is the effect of that on my site`s PR?
 
those were easy questions i hope, the real heavy hitters are as follows:
 
question # 3 - how does a website owner determine the complete inventory of sites linking back to it?
 
question # 4 - if another site is linking back to our website once already, then does it help our PR if there are more links from that site to ours? a perfect example is a blog or a forum to which you would post to regularly.
 
many successful internet marketers say "focus on what works for you". the issue is, when we are dealing with PR, it is hard to tell which sites are working for us and which are not correct? i mean how can a site owner know where their time is best spent? it is easy to say to focus on high PR sites and get a back link from them, but is it always the best use of our time and efforts to do that?
 
finally question #5 - have you noticed or know about a correlation between page rank and traffic? alexa might show your site to be high in traffic, but your PR can very well be a 1 or 2.  (inherently you are bound to get links from sites that have linked to you)
 
calling all the experts on this one....


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DavidJackson

posts: 945

Feb 19, 2009 8:08 AM ET    Quote  Report Abuse
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Webjunky, don`t beat yourself up worrying about PageRank. Google determines PR, and its fickle. Besides, most SEO experts will tell you it`s not important.
 
Instead, focus on these three things:
 
1. Relevant content that is updated regularly
 
2. Getting lots of inbound links from quality, relevant sites
 
3. Lots and lots of unique, relevant content. Google loves unique relevant content
 
If you focus on those three things, everything else will eventually fall into place. It`s all about relevancy, all the time.
 
David Jackson
DavidJackson2/19/2009 8:12 AM


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Loren

posts: 242

Feb 20, 2009 4:00 AM ET    Quote  Report Abuse
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I have seen the mysteries of pagerank best explained by undergound
marketer Chad Kimball.   I used to do a lot of SEO stuff but then 
I started focusing on effective advertising and converting leads to
sales and haven`t looked back.  For my niches I ultimately think SEO
is very limiting and has inferior "scalability" to paid traffic.

Personally I think SEO is increasingly becoming more work than it
is worth - 19 in 20 Google users are finding new resources by clicking
on contextual ads in websites they are already using - basically not
using the search network to get new information.... and SEO only 
gets you that 5% of web traffic coming from the seach algorhythms - 
and then of course you have to work at cross-purposes, balancing
the need to communicate a potent selling message against the need to
play games with meta tags, title tags, and H1 tags to rank for the terms
you want.

David has good points too.

For some types of sites and some niches SEO is a game-killer, a way
to defeat competitors and destroy their ability to sell in the marketplace.
In others it`s "nice to have" but nothing like a holy grail and in fact a lot
of effort for traffic that won`t make you money.  Just depends on a lot
of factors. 


DavidJackson

posts: 945

Feb 20, 2009 2:09 PM ET    Quote  Report Abuse
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  I used to do a lot of SEO stuff but then 
I started focusing on effective advertising and converting leads to
sales and haven`t looked back.  
 
 
 
Good point, Loren. Focus on things you can control. PageRank isn`t one of those things. That`s up to the whim of Google.
 
David Jackson


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Powerful, Free Marketing Tips to Help Grow Your Business!
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