I am a video producer and have helped some of my clients with this
First, you should research the major distribution channels and see how
likely they are to accept your video in their channel or catalog. Then see
what they want to video priced at. Chances are they will want the video to
retail for $20 or less, as they think a low price will sell more. You`ll have
to decide if this fits your profit margin goal.
A client of mine reduced the price of her video by $5 to get into an
educational catalog. It was a bad move because she has only sold 5 DVDs
with them. She has sold 300+ on Amazon and through a PayPal button
on her site, and another 100 in her studio. That`s 2k in potential $ she is
I highly recommend using a blog to promote your video. Post video pics
and pictures, even before the video is complete - to build up a buzz.
Network with fitness blogs and even personal trainers at gyms. And find
locally owned sports stores and see if they would be interested in carrying
Test Drive LocalBizBlogs.com
, a blogging platform for local small businesses, freelancers, professionals and community organizations. View our demo video