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Hi everyone,
I`m very new to StartUp Nation and I love it. So much incredible information. My question: Does anyone have any idea how to market a workout video? I`ve heard of Trade shows etc... and I know I can "self publish" and sell on my website.... I have a terrific producer but I don`t want tobe left with a ton of product and no distribution channels.
Thank you in advance,
Suzanne
Welcome to SUN.
What type of workout videos do you have? Is it unique? Is it a new type of exercise? Like Taebo? Belly Dancing Workout Video? Or just a regular workout video?
I`d suggest you run some test advertise to see if the market would jump at the opportunity to buy your product. Its far cheaper to spend a few thousand dollars marketing the product before you develop it....it`ll be much cheaper to do that than to produce the video and have thousands of dvds made and not having anyone to buy it.
It`s cheaper to work backwards, that way you get an general idea as to whether or not people are even interested in your idea. At least while you test the idea with advertising first, you now have prospects (create a database of the names and addresses) so that at least when you make the actual product, you have customers standing by and ready to buy.
Cartess
Suzanne:
Take a look at www.workoutpass.com this might give you a few ideas. This guy was actually a physical education teacher two years ago and is now a millionaire using this model. He used collaborative marketing for the most part to gain visibility for his business concept. Hope this helps.
Duke
Thank you Cartess,
This is terrific. Yes, I do have a lot of interest in my local hometown in my workout. I blend some dance moves that have not been seen before and people love it and report weight loss. So, I feel if I learn WELL how to distribute and sell the product, I will have a better gauge on the success of the product.
Thoughts?
Suzanne
Mike, Hi and thank you!
I have a friend whose video ended up in an educational catalog with the exact same results as you`ve described so that is my next question. Some ideas on how to distribute this product? I know that I can go to local retailers but what about trade shows? Any other methods?
Suzanne
Duke, Thank you! What an interesting site.
I love your post. What is collaborative marketing? Did he become a millionaire from selling ads with google? Or did he make his millions by selling ad space to all of these workout sites? Thank you for the site. It got me thinking about how to promote my video. I would love to get it on FitTV - I think this is Discovery Channel.
Suzanne
Okay Suzanne,
It`s been almost 2 months since the initial post...how are things coming along? 
One other thing I forgot to mention is a company that will package and create your dvds for you for cheap until you create the demand. Their prices are extremely reasonable for the start-up and once you blow-up, then of course, go elsewhere and buy in volume for better pricing --- this option would keep your inventory costs low in the beginning:
Keep us posted.
Cartess
Hi all,
Sorry I haven`t posted for so long. I`ve been doing a lot of research on web based business and "traffic" and "google ads" and have been really influenced by the post of "strategydude" I don`t know if it`s worth doing a video when the $$ could be put into a great site with affiliates and a workout video that I produce myself!
I have yet to find out where the best Trade show for workout videos is located? I`ve researched but discover a lot of educational sites but not full on physical fitness. I don`t want to have 1,000 videos in my trunk!
What do you all think?
Suz
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