Thank you for the branding blog...great information.
I do not offer a product, but I offer Graphic Design services. As for a website, I did register a domain with a friend, but I have been unable to communicate myself with that person. So I am not sure if that relationship has dissolved. So out of respect his creative input, I rather start from scratch. So that is why I have come to this community.
What makes my design services different, well to me, it is more of intrigue vs. obvious, and minimal vs. complexity. My attempt at defining a target audience is as follows: Male, Middle-aged, middle income, non-designers who offer technical or construction services. Too isolated, still vague?
Thanks for all the help.