Forums: Discussions for entrepreneurs and small business.

Steve,

Thank you for the branding blog...great information.

Craig,

I do not offer a product, but I offer Graphic Design services. As for a website, I did register a domain with a friend, but I have been unable to communicate myself with that person. So I am not sure if that relationship has dissolved. So out of respect his creative input, I rather start from scratch. So that is why I have come to this community.

What makes my design services different, well to me, it is more of intrigue vs. obvious, and minimal vs. complexity. My attempt at defining a target audience is as follows: Male, Middle-aged, middle income, non-designers who offer technical or construction services. Too isolated, still vague?

Thanks for all the help.

Raul

James,

Within my textbook, the Trademark process is part of Phase 4 - Creating Touchpoints. The main idea is a distinctive identity is worth nothing unless you can protect it.

As far as timing, it did not really mention anything about time. Would you like me to list the steps?

Raul

So let me get this straight...what you`re looking for is a way to build a business where you create some sort of brand identity for people in the "engineering" realm of business? By that I mean, as you said, technical and construction folks who tend to be hands-on builders, rather than "image-based" in their thinking. Is this right?

I agree that identity is worth nothing unless you can protect it.  Yes, please list the steps about protecting the trademark.

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James Lindon, Ph.D. Patent Attorney
Lindon & Lindon, LLC
Cleveland, Ohio
Patents, Trademarks, Copyrights, Pharmacy Law, Litigation
[this is not legal advice - provided for discussion only]
Intellectual Property for the Individual and Small Business: Identify, Protect, Enforce, Defend.
"Fools rush in where angels fear to tread."
http://www.LindonLaw.com