Forums: Discussions for entrepreneurs and small business.

Hello fellow members.

I would like to request some help on my desire to start a home-based business in which I offer brand identity/architectural design services.

I have recently purchased a book titled "Designing Brand Identity", and this book is great.  But it seems that it requires a TEAM of people to follow the brand identity process.  This is really frustrating, because I know the process is proven and effective, but seems impossible for ONE individual to execute all the steps.

Has anyone experienced the same frustration with a business/brand process?  Did startupnation book really help you in creating a strong brand?  Just looking for experiences in which startupnation helped overcome any sticking points.

Thank you in advance for any replies.

Raul

 

 

Hi there, Raul... :-D We`ve just been discussing, here and there on other topics, what exactly IS brand identity? What is market position, and how does one go about doing brand building.

So what are you asking here? Do you want to start a brand-building company that isn`t a team? Or do you want to start a brand-building (marketing) company at all? I`m not sure I follow what it is you`re looking for just yet.

Craig,

Here is what I understand on what brand is vs. brand identity. BRAND is the promise, the big idea, the expectations that reside in a customer`s mind about a product, company or service. BRAND IDENTITY is the visual or verbal expression of a brand.

I would like to start a design group(team) which offers brand building, architectural design and construction management. I love both technical challenges and the fine arts. I am such a poser-minimalist.

As for market position... my concept is altruistic. I really want to help the client communicate artistically. Competition around my area just takes a brief conversation and goes straight to printing. Sure they make alot of money, but it is not effective design.

Raul

I have to admit that I`m totally confused by your business idea.



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Steve,

Let`s scratch the construction management and residential design.  Let`s focus only on the brand building.  So could startupnation really help someone like me to build a strong brand? I only have design background, so the research and business aspect is new to me.

My current textbook is great, but when questions come up, I do not know where to turn.  I imagine that a startupnation fan could at least get help from fellow members. Has your experience with SN being positive?

Raul

I`m still confused. Do you want to be a branding consultant? Or are you seeking to brand some other business?


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Steve,

Sorry for the confusion.  I would like to go through the process of developing a brand identity for myself.

Raul

 

 

Now I understand. I found an interesting blog just yesterday called BrandXpress that you might find helpful. A lot of good information there about branding.

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Okay....so first thing, what`s your product? Do you havea Web site, even if it`s not the site you ultimately want to end up with? Could you post that URL?

what does the book say about timing of filing trademark applications?

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James Lindon, Ph.D. Patent Attorney
Lindon & Lindon, LLC
Cleveland, Ohio
Patents, Trademarks, Copyrights, Pharmacy Law, Litigation
[this is not legal advice - provided for discussion only]
Intellectual Property for the Individual and Small Business: Identify, Protect, Enforce, Defend.
"Fools rush in where angels fear to tread."
http://www.LindonLaw.com