Forums: Discussions for entrepreneurs and small business.

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Marcelle R.
Owner
Defilage Skincare and Cosmetics
www.defilage.com

I`m only going to make a comment about your intro page with the long pan and music.  Simply put, you don`t need it.  In fact, I think it`s harmful.  Intro pages like that are becoming a no-no these days.  The way you`re using it is like forcing people to watch a commercial before they get to the content.  People`s attention works different on the web than other media and that kind of intro is going to turn people off.  This is especially true for e-commerce sites like you have.  When people are shopping online they want to get right to the products, not be made to endure a moving billboard.

Yeah, I know, people can choose to skip the intro.  So what`s wrong with that, right?  Think about it.  When you give someone that choice and they do it (which will probably be a large majority of the time) they are making a choice against something they don`t like.  "I don`t like this intro." or "I don`t want to watch this." or "I`m a repeat visitor, why are they showing me this again?" and so on.  Skipping an into is giving them the option to get a negative first impression.

I suggest sending people right to the homepage where you have the chance to carefully form your customers` impressions.  Does that make sense?

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Marcelle R.
Owner
Defilage Skincare and Cosmetics
www.defilage.com

Okay, remembering what to expect, I was hunched over, holding my breath, trembling in anticipation, and BANG!....I turned that music off so fast, it hadn`t even played yet!

I finally got a chance to see your site. I like the top part, as it looks very professional. But what I was expecting to see directly below, about halfway down the page, was some sort of introduction.

I don`t usually pay much attention to sites that just start showing product, right off the bat, unless it`s a company that sells only one or two things. Software products tend to show the product immediately, but even there, they offer a "portrait" of the flagship product.

So: What`s your most important single product?

I`d take that, and its portrait shot, and use that to highlight the concept of the company. Why do you exist, what got you started, and how does your product stand out from other skincare and cosmetic companies? Why should I take my time to browse your site, when I can just as easily buy something from Avon, Walgreen, CVC, or Wal-Mart?

Layout and design seem fine. Rather, it looks like there`s a garbled sales message this time around. :-)

You need the email box next to the thing to sign up ... and I wouldn`t put it there, where your hook should be. And you do need some kind of hook ... the large stock photo up there is doing nothig for you.

You need actual page titles, not "Flash Page Intro" and "www.yoursite.com".

Can you explain the photo comment?  Doing nothing for me? 

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Marcelle R.
Owner
Defilage Skincare and Cosmetics
www.defilage.com

I think you must search it on web.there is everything availabe on the web.Thanks for posting this.

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