consider the following:
1) one way links are the best
focus on your website`s content and as you build quality and relevancy, other websites will point to your site with due time. one way links that point to you are the best. a good way (not cheap but can be free) to get some links in is to submit your website to directories. yahoo and dmoz are the two biggest and most powerful names in directory submissions.
2) link exchange
approach similar but non competing businesses / websites in your industry. make sure they are relevant to your website`s subject matter. prepare a good email that you can send to the webmaster initiating a link exchange request (see below for link to sample letters). remember, this process is all about quality and not quantity. all you need are few credible links with relevant websites. and while it is ok to have a dedicated links or resources page, i recommend embedding your link partners within the content of your website. ask them to do the same for you. this step alone can make a very big difference!
3) alexa rankings and page rank tools
use the following tools to assess your potential link trading partner`s credibility on the Internet
Google`s page rank tool
- tells you the popularity and strength of a website. basically how many other websites are pointing or linking to it
Alexa traffic rankings
- gives you an idea of where the site ranks amongst all others on the internet. doesn`t tell you the traffic in numbers but can give a good approximation of a site`s relative position to others on the web
4) internal links
it is a very good idea to link each web page back to your home page or to the next page you want your visitor to view. keep a simple left navigation bar that is concise and clean - all visitor eyes usually go there by default. incorporate a search and site map function on your website in case your visitor gets lost or can`t find something quick.
5) the best resources
i have not seen many good link exchange programs out there. in fact, many are a waste of money. some good ones that i have personal experience with are the following:
an effective, ethical and extremely simple to use link exchange program - works behind the scenes by consistently submitting your link pages. they automatically match your site’s content with potential partners and adds new links, searches for and deletes dead links that are currently on your site. it will search the web to look for you reciprocal link on other websites, and will rotate your links pages often for new looks. there is a free trial period so you can try it out with no risk.
will automatically create your link pages on a template that matches your site and can find compatible quality reciprocal link exchange partners. it also creates and send emails on your behalf using custom messages that you can modify to personalize the message. they have a no obligation free trial period which you can try with no risk.
this tool allows you to fully automate the process and has worked great for me. it automatically finds high-value, similarly themed sites and initiates the link exchange. you can monitor your link status and communicate with other webmasters instantly with very minimal manual effort if any.
good luck and please let us all know about the progress you are making!
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