Thanks for the feedback- from the response`s you`ve helped me realize that being very specific is vital. What we`ve done successfully over the past year is help business owners manage information- which means
Helping owners prioritize what facts they need access to in order to manage their business, Determining how often they need to see certain facts (setting up schedules to receive and review vital facts.
Helping Business owners setup systems for handling information efficiently by removing duplication, eliminating unecessary data, simplifying how data is entered, creating accuracy check points
Regarding the comment that all business` are different, yes we have separate programs for helping retail stores, service companies, manufacturing companies and insurance-financial management companies.
We are efficiency experts - we do strengthen systems for core business operations (billing, job costing, inventory management...)
An engagement life cycle is a lead- evaluation - project design/acceptance - work- followup/retainer support
As I look at comparable business` there are the big players-larger consulting firms and software vendors, but there are little if any business` that provide this service to the small business (40 or less employees) owner.
This is creating problems for me in marketing and sales. People ask what you do and I want to answer the question quickly and avoid glazing their eyes over with technical mumbo jumbo or consultant talk.