I am having a difficult time identifying who my key buyers are. I would like to start gathering some demographic info to improve my marketing.
From my current order form, I can obviously obtain location and gender. I am thinking of putting a form on the site asking customers age group, profession, how they heard about us, etc?
Would such a form be practical after the checkout process? Or perhaps as a follow-up email?
As an aside, I just finished a web analytics course and one of the things that stood out in my mind was the fact that Amazon has made their checkout form as less busy as possible. They found that excluding menu buttons, etc. helps customers focus on the checkout procedure only. They were previously losing a signficant amount of folks during the checkout procedure -- too busy and cumbersome.
RooKaps -- USB Replacement Caps