I hate these kinds of promotions, where I`m going to get some fantastic something but I first have to spend way more than I`d ever want to spend. Most of my online shopping is for single items I can`t find anywhere else. I go back to those sites, yet never qualify for a single one of their specials.
So how about this: a sort of Cracker-Jacks "surprise" incentive. :-)
If you go back to a site for some simple purchase, let`s say that on your third visit you get an email: "We`ve noticed that you`ve purchased (this thing) from us three times in the past year. To show our appreciation, we`ll take 20% off the price next time you buy that item, any time in the next year. Use customer code (number) at that time." (It could be more percent, free shipping, a 2-for-1, or whatever.)
This would require a good shopping cart, and I`m wondering how hard it would be to implement?
It could be promoted on the site, or not...the "surprise" thing would be a fun marketing gimmick in and of itself, I`d think. Maybe?
I reviewed this, and it reminded me of a story I heard today, from "Tony," the owner of a popular Italian restaurant in the Chicago area. Someone said that Ed McMahon had visited there, and Tony probably gave him the special treatment.
Tony said, no. "I always go out and visit with all my customers each night. One time, Mike Ditka had come in and I was talking with some folks I knew at their table.
"They said, `Hey Tony...that`s a VIP over there! You shouldn`t be talking with us, you should be taking care of Iron Mike!`
"I said to them, no...Iron Mike is here only this one time. But you folks are here every week. I gotta take care of you!" :-)