Forums: Discussions for entrepreneurs and small business.

Name: Cupid`s Lab
URL: http://www.cupidslab.com

About the site:
Cupid`s Lab is an online social network focused on building a trusted and
fun environment for online dating. Launched as a social experiment
among friends, Cupid`s Lab opened its doors to the public in 2007 with
their premier matchmaking application that lets friends play cupid for one
another. Cupid`s Lab`s mission is simple: bring a human touch to finding
love in the digital age with new and exciting applications in an otherwise
stale and sterile industry.

I`ve been working on the site since the beginning of the year. I`ve been
handling all aspects of the site to date. Design, development, testing,
promoting.

There are still a bunch of rough edges, but every day I`m working towards
cleaning it up.

Thanks!

Tobin

It`s a pretty good concept for online dating.  However, as simple as your initial message is on the homepage, I`m not sure it explains the site well.  Besides the headline, it`s not until the second line in the second little paragraph that you say how the site differs from the usual dating sites.

That`s your hook so I think you should start with that right away.  Once you explain that, then you could say how it`s free and easy, etc.

And instead of things like "Create Matchmaker Profile" try something like "I want to be a matchmaker".  Make the site speak from the visitor`s point of view.

Impressive website.  I recommend enlisting the help of a new partner or investor to help you take Cupid`s Lab to the next level.

-------------------------

MaximumCEO.com

Steve, you hit one the areas I`ve been struggling with. You are right
though. It needs to be more clear as to what the site is... For the headline
I`ve been thinking about changing it to:

Do you know two people you think would be great for one another?

Then follow it up with how to participate on the site as a matchmaker.

MaximumCEO,

I really appreciate the compliment. It`s hard for me to detach myself from
the site and feel satisfied with it... I`m constantly wanting more from
myself and my work. So it`s very meaningful for me when someone gives
me postitive feedback!

I am currently in the process of trying to promote the site more and get
myself infront of people who can assist with taking it further. I`ve been
working on this outside of my day job, but it`s been a rough road
balancing everything out.

Right now I`m working on submitting my site for review to an incubator
and it feels like I`m applying to schools all over again. I agree with finding
a partner. This has largely been a solo project and it`s taking it toll...
mostly in the motivational side of things.

Thanks guys!

t.