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Lorenz

posts: 1

Jan 23, 2013 4:26 PM ET    Quote  Report Abuse
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I launched my crowdfunding campaign a couple of days ago and I'm trying to find creative ways to get people to see my campaign. Any ideas?I'm also looking for some constructive criticism. The link is http://www.indiegogo.com/lorenzshoestore

I would appreciate any feedback. Thank you!

 



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robertj

posts: 1458

Jan 24, 2013 9:22 AM ET    Quote  Report Abuse
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lorenz,

The biggest challenge of a crowdfunding activity (or any other capital acquisition) is getting it in front of the "right" people.  We've found that using some basic marketing techniques (such as profiling your target audience) is a key to ultimate success.

It's also important to align your "offers" with your target audience so they are compelling and their perceived value is greater than the amount of their contribution. 

If you would like to discuss your specific situation, feel free to contact me directly or send me a PM.

 

 

 



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vanisha

posts: 47

Feb 01, 2013 3:02 AM ET    Quote  Report Abuse
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Hey friend I have no idea of crowdfunding.So what is crowdfunding?and how is it useful in business?



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SBST85

posts: 10

Feb 04, 2013 6:01 AM ET    Quote  Report Abuse
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If you a professional business man then there is no need to understand the word called crowd funding, because its just a basic activities or techniques for marketing. Mostly it is used to target the whole market into selling your services or products.



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telecom factoring
RossTaylor2440

posts: 56

Feb 08, 2013 2:45 AM ET    Quote  Report Abuse
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 Crowdfunding may be a funding technique that involves funding a project with comparatively modest contributions from an oversized cluster of people, instead of seeking substantial sums from a tiny low range of investors. For ex. IndieGoGo, Kickstarter area the croudfunding websites.



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