I would agree with what Webline said above. Consistency is key to creating an aethetically pleasing site so that your visitor can get down to business and not be distracted.
My first impression when visiting is my eye couldn`t find a resting place. It traveled all around your landing page not resting for a second or two because I wasn`t sure why I was visiting and what to focus on first. That might be because you purposely didn`t tell us what the site was about. The one thing I do know about web site design is we have about 2 seconds to hold our audience captive. The best way to hold them captive is by providing a solution to their problem... in big bold letters. Keep links to a minimum and organize peripheral stuff in a nice neat fashion, and support your visitor to stay with your primary call-to-action in the body of the web page. Have a single call-to-action or, as I`m doing with my current landing page design, organized buckets of information with call-to-actions so at a quick glance they can click through onto more information or sign up for something.
My other big aha is around conversion. I hear over and over and see it also with my own site... if I could only convert 1% of my traffic, man, business would be good. However, the truth is it`s a very small percentage of visitors that will convert with one single exposure. They typically need a minimum of 3 exposures through several different channels. So what I`ve done is make my primary call-to-action a high value giveaway so I can capture their name and then continue cultivating the relationship with them via email campaigns and blogs showing that prospect more of who I am, building trust and credibility.
I hope this supported you!
Mynde supports people to recognize, understand and master the fears that often block us from realizing our full potential and living our most authentic and fully self-expressed life. She offers a free 30-minute coaching consultation to anyone interested in experiencing the power of working with a professional certified life coach. Please visit http://www.FreeFromFear.net for more information.