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Critiquing Facebook`s new website practice

 
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Rich

posts: 1738

Nov 28, 2007 4:54 PM ET    Quote  Report Abuse
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if you haven`t read about it already, Facebook is breaking new ground with their "Beacon" feature that associates purchases with purchases and creates member endorsements alongside ads.
 
here`s a press release that describes the service: http://www.facebook.com/business/?beacon
 
what do you think of this? getting on your "privacy" nerves? a good service to consumers trying to make smart purchasing decisions?
 
i`ll be commenting on this on Fox Business News tonight on Scoreboard if you`re in front of the boob tube...


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Rich Sloan , Co-Founder, Chief Startupologist, StartupNation
abrumms

posts: 28

Nov 29, 2007 11:50 AM ET    Quote  Report Abuse
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argh!  
Facebook should stick to exactly what it started as A DIGITAL YEAR BOOK!  
I`m pretty sure they`re biting off quite a bit with this.  I`m already sick of all of the "invitations" to do this or that that I get.  Now I have MORE notifications?  For crying out loud!

Plus, I`m not endorsing anything unless I`m gonna get a little sumphin sumphin out of the deal ;)  SHOW ME THE MONEY facebook! ( Just kidding)

Rich

posts: 1738

Nov 29, 2007 11:59 AM ET    Quote  Report Abuse
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actually, abrumms, you should get a little sumthin...
 
what we`ve been contemplating is a feature here whereby you receive affiliate revenue when someone clicks on "recommended" service providers that you use and endorse. unlike the Facebook system, this would require you to actively add recommended service providers.
 
rich


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Rich Sloan , Co-Founder, Chief Startupologist, StartupNation
Nov 29, 2007 4:14 PM ET    Quote  Report Abuse
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Looks like FB is bagging Beacon:

http://www.theregister.co.uk/2007/11/29/facebook_beacon_ditc h/

 



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Jeremy Cote
Owner
Covered Bridge Cellars, LLC

blog.coveredbridgecellars.com
Rich

posts: 1738

Nov 29, 2007 5:12 PM ET    Quote  Report Abuse
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thanks! great find! this is exactly what facebook did a while back with a previously released feature... you`d think they`d feel these new offerings out with a test group instead of pushing things out cold...

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Rich Sloan , Co-Founder, Chief Startupologist, StartupNation
nhgnikole

posts: 2660

Nov 30, 2007 11:25 AM ET    Quote  Report Abuse
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I don`t actually see the problem ... you have the option to opt out. Amazon has a system that is very similar .. you can opt in to tell your friends list when you purchased certain items, and they get an alert email with a discount coupon for that item.

As I said, as long as you can opt out when you don`t want certain purchases made public - gifts, for example, or sensitive items - I don`t see the problem and it does create a WOMM situation. Also, I think the idea is that only people on your list see your actions, not everyone, unless I`m wrong. Essentially we`ve taken a conversation between 2 people in a checkout line and taken it globally.

Think outside the box!
abrumms

posts: 28

Nov 30, 2007 10:55 PM ET    Quote  Report Abuse
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I`m tired of HAVING to opt out... That`s the problem.  I`m not sure if you`re a Facebook user but it`s become almost as bad as Myspace with all of the junk "notifications" you get.  It almost makes you not want to even visit the site anymore.  Now I`d be interested to see, if they implemented Beacon, what the traffic for the site would look like.... would it falter? increase?  Just interested.

Aaron
abrumms

posts: 28

Nov 30, 2007 10:56 PM ET    Quote  Report Abuse
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p.s. I don`t want my checkout counter convo to go global.  That takes all the spontaneity out of it.

Aaorn
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