intelligent solutions for language processing
This is what my colleague Donny Deutsch said…
"My brand has always been aggressive, truthful, in-your-face, fun, a little boisterous, a risk taker," he says.
For the site http://www.digitalsonata.com , the expert Professor gives his signature of one smile out of four smiles for originality and one frown for the site not being catchy and very uninteresting. Three frowns for not positioning or differentiating from your competitors, as far as comparison from similar products, where you’re distinguishing your brand as the leader in your category. And one smile lacking as the #1 brand in media, testimonials, and an approach to show the audience why they need your site to purchase your brand other than going to another site, (need- being the key word as in can’t do without, can’t live without; it won’t waste your time, it serves a mandatory purpose, its what’s hot, it’s what’s in, it’s the buzz, it’s the shh), as well as how it benefits the customer long- term. The name is boring and to difficult sounding to be positioned as a simple site for simple customers. To position the site to get popular attention and to become the most talked about; it should have been called “translation-station” and positioned as a one stop station site for clients to deal with all of their lingustic needs. Improving is an understatement. Brag as the leader; show comparison!
http://www.digitalsonata.com gets an all around one smile out of four.
The site is a language processing site that is supposed to make viewers lives easier with no stress. The site should have been called “www.translation-station.com”. The site needs to position itself as the new leader in being a stress-free language processing site, and reposition other language processing sites as the ancient processors, whereas they would be your competitor. This will make you look more advanced and take away their viewers. Ask me how to get your site to be the only advanced language processing site online, where you will have massive audiences lost in translation, and the media frenzy making you the hottest trend site in the news as the leader in language processing?
“Opinions don’t count; just expert ones!”